</noscript><script src="/_next/static/chunks/polyfills-78c92fac7aa8fdd8.js" noModule=""></script></head><body><script type="application/ld+json">{"@context":"https://schema.org","@graph":[{"@type":"WebSite","@id":"https://www.brevo.com/#website","url":"https://www.brevo.com/","name":"Brevo","publisher":{"@id":"https://www.brevo.com/#organization"}},{"@type":"ImageObject","@id":"https://www.brevo.com/email-marketing-benchmarks/#primaryimage","url":"https://corp-backend.brevo.com/wp-content/uploads/2024/07/email-marketing-benchmarks.png","width":825,"height":320,"caption":false},{"@type":"Article","@id":"https://www.brevo.com/email-marketing-benchmarks/#article","url":"https://www.brevo.com/email-marketing-benchmarks/","inLanguage":"en_US","headline":"Email Marketing Benchmarks: Region & Industry Data (2025)","isPartOf":{"@id":"https://www.brevo.com/#website"},"primaryImageOfPage":{"@id":"https://www.brevo.com/email-marketing-benchmarks/#primaryimage"},"datePublished":"2025-04-07","dateModified":"2025-04-09","author":{"@id":"https://www.brevo.com/#/schema/person/12"},"publisher":{"@id":"https://www.brevo.com/#organization"},"description":"Email marketing benchmarks by region, industry, and deliverability. 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style="flex:1"><li class="dist_marketing-header__list-item__xYEa4 dist_marketing-header__list-item--child__KKjnS" id="11192" data-testid="marketing-header-list-item"><a href="https://www.brevo.com/products/" class="marketing-heading-8 dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU dist_marketing-header__link__BBPHJ" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Products</span></div><svg width="17" height="10" viewBox="0 0 17 10" fill="none" xmlns="http://www.w3.org/2000/svg" class="dist_marketing-link__icon--sm__ywAFO dist_marketing-link__end__nGkHI dist_marketing-link__dropdownanimate__MMf2D" aria-hidden="true" focusable="false"><path d="M8.98781 9.33325C8.98781 4.95499 5.41045 1.41353 0.987793 1.41353M8.98778 9.25297C8.98778 4.87471 12.5651 1.33325 16.9878 1.33325" stroke="currentColor" stroke-width="2"></path></svg></a><div class="dist_marketing-header__panel__qy1ed dist_marketing-header__panel--figure__VJfXe"><div class="dist_marketing-header__panel-inner__CusIL dist_marketing-header__panel-inner--figure__LUZ6W dist_marketing-header__panel-inner--wrapper__AG1l6 dist_marketing-header__panel-inner--row__80S43"><div class="dist_marketing-header__panel-list__0_0gr undefined dist_marketing-header__panel-list--row__aBfhW"><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--row__eKoSc"><h6 class="marketing-heading-6 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--row__ErOAs">Marketing Platform</h6></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/marketing-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--parent__6fqzv" target="_self" data-test="document-card"><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--row__Zy122 dist_marketing-header__content-head--row-figure__i5YUr"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--figure__KFkZK">Marketing Platform</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" style="min-width:16px"><path d="M11.227 8.00008C7.694 8.00008 4.83626 11.2571 4.83626 15.2836M11.1622 8.00011C7.62922 8.00011 4.77148 4.74313 4.77148 0.716553" stroke="currentColor" stroke-width="1.33333"></path></svg></div><p class="marketing-typo_text-inter-1-regular dist_marketing-document-card__description__6XOC2 dist_marketing-header__content-text__XzzWs dist_marketing-header__content-text--figure__O8_Ue">Increase conversions with email, SMS, WhatsApp and marketing automation</p></div></a></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/email-marketing/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--first__9TS9D dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Mail-64.svg" alt="Email marketing img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Email marketing</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/sms-marketing/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Message-64-1.svg" alt="SMS &amp; WhatsApp img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">SMS & WhatsApp</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/wallet/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/10/Wallet-product-64-green.svg" alt="Wallet img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Wallet</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/push/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Push-Notification-64.svg" alt="Web &amp; mobile push img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Web & mobile push</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/automation/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Automation-64.svg" alt="Automation img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Automation</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/signup-forms/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Signup-forms-64.svg" alt="Forms img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Forms</span></div></div></a></div></div></div></ul></div><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--row__eKoSc"><h6 class="marketing-heading-6 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--row__ErOAs">Sales Platform</h6></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/sales-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--parent__6fqzv" target="_self" data-test="document-card"><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--row__Zy122 dist_marketing-header__content-head--row-figure__i5YUr"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--figure__KFkZK">Sales Platform</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" style="min-width:16px"><path d="M11.227 8.00008C7.694 8.00008 4.83626 11.2571 4.83626 15.2836M11.1622 8.00011C7.62922 8.00011 4.77148 4.74313 4.77148 0.716553" stroke="currentColor" stroke-width="1.33333"></path></svg></div><p class="marketing-typo_text-inter-1-regular dist_marketing-document-card__description__6XOC2 dist_marketing-header__content-text__XzzWs dist_marketing-header__content-text--figure__O8_Ue">Easily manage your pipeline and accelerate revenue growth across the entire sales cycle</p></div></a></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/deal-pipelines/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--first__9TS9D dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Pipeline-management-64.svg" alt="Sales pipelines img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Sales pipelines</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/360-customer-view/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Personal-Meeting-64.svg" alt="360 customer view img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">360 customer view</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/inbox/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Inbox-64.svg" alt="Inbox img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Inbox</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/meetings/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Meeting-64.svg" alt="Meetings img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Meetings</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/phone/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Whatsapp-40px.svg" alt="Phone img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Phone</span></div></div></a></div></div></div></ul></div><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--row__eKoSc"><h6 class="marketing-heading-6 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--row__ErOAs">Customer Data Platform</h6></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/customer-data-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--parent__6fqzv" target="_self" data-test="document-card"><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--row__Zy122 dist_marketing-header__content-head--row-figure__i5YUr"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--figure__KFkZK">Customer Data Platform</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" style="min-width:16px"><path d="M11.227 8.00008C7.694 8.00008 4.83626 11.2571 4.83626 15.2836M11.1622 8.00011C7.62922 8.00011 4.77148 4.74313 4.77148 0.716553" stroke="currentColor" stroke-width="1.33333"></path></svg></div><p class="marketing-typo_text-inter-1-regular dist_marketing-document-card__description__6XOC2 dist_marketing-header__content-text__XzzWs dist_marketing-header__content-text--figure__O8_Ue">Unify, manage and sync customer data to accelerate your time-to-value</p></div></a></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/customer-data-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--first__9TS9D dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/09/Green-Data-sources-unification.svg" alt="Data sources unification img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Data sources unification</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/customer-data-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/09/Green-Multi-table-data-model.svg" alt="Multi table data model img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Multi table data model</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/customer-data-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/09/Green-Data-preparation.svg" alt="Data preparation img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Data preparation</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/customer-data-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/09/Green-Scoring-Library.svg" alt="Scoring library img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Scoring library</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/customer-data-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/09/Green-Data-Analytics.svg" alt="Data analytics img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Data analytics</span></div></div></a></div></div></div></ul></div></div><div class="dist_marketing-header__panel-list__0_0gr dist_marketing-header__panel-list--col__Kqegk"><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--row__eKoSc"><h6 class="marketing-heading-6 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--row__ErOAs">Loyalty Platform</h6></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/loyalty/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--parent__6fqzv" target="_self" data-test="document-card"><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--row__Zy122 dist_marketing-header__content-head--row-figure__i5YUr"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--figure__KFkZK">Loyalty Platform</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" style="min-width:16px"><path d="M11.227 8.00008C7.694 8.00008 4.83626 11.2571 4.83626 15.2836M11.1622 8.00011C7.62922 8.00011 4.77148 4.74313 4.77148 0.716553" stroke="currentColor" stroke-width="1.33333"></path></svg></div><p class="marketing-typo_text-inter-1-regular dist_marketing-document-card__description__6XOC2 dist_marketing-header__content-text__XzzWs dist_marketing-header__content-text--figure__O8_Ue">Create a loyalty program tailored to your business with our intuitive, all-in-one platform</p></div></a></div></div></ul></div><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--row__eKoSc"><h6 class="marketing-heading-6 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--row__ErOAs">Messaging API</h6></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/transactional-email/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--parent__6fqzv" target="_self" data-test="document-card"><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--row__Zy122 dist_marketing-header__content-head--row-figure__i5YUr"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--figure__KFkZK">Messaging API</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" style="min-width:16px"><path d="M11.227 8.00008C7.694 8.00008 4.83626 11.2571 4.83626 15.2836M11.1622 8.00011C7.62922 8.00011 4.77148 4.74313 4.77148 0.716553" stroke="currentColor" stroke-width="1.33333"></path></svg></div><p class="marketing-typo_text-inter-1-regular dist_marketing-document-card__description__6XOC2 dist_marketing-header__content-text__XzzWs dist_marketing-header__content-text--figure__O8_Ue">Deliver individual messages at scale and on time with our powerful API</p></div></a></div></div></ul></div><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--row__eKoSc"><h6 class="marketing-heading-6 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--row__ErOAs">Conversations Platform</h6></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/conversations/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--parent__6fqzv" target="_self" data-test="document-card"><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--row__Zy122 dist_marketing-header__content-head--row-figure__i5YUr"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--figure__KFkZK">Conversations Platform</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" style="min-width:16px"><path d="M11.227 8.00008C7.694 8.00008 4.83626 11.2571 4.83626 15.2836M11.1622 8.00011C7.62922 8.00011 4.77148 4.74313 4.77148 0.716553" stroke="currentColor" stroke-width="1.33333"></path></svg></div><p class="marketing-typo_text-inter-1-regular dist_marketing-document-card__description__6XOC2 dist_marketing-header__content-text__XzzWs dist_marketing-header__content-text--figure__O8_Ue">Offer superb customer service with our multi-channel communication solution</p></div></a></div></div></ul></div></div></div><div class="dist_marketing-header__highlight__nPx7D dist_marketing-header__highlight--4__DqkRx"><a data-test="highlightSection" data-testid="highlightSection" href="https://www.brevo.com/solutions/enterprise/" target="_self" class="dist_marketing-highlight__ZDsv0 dist_marketing-highlight--mint-green__hgUT_" style="width:100%"><section class="dist_marketing-highlight__body__u2BhM"><section class="dist_marketing-highlight__content__Jr1Ke"><div class="marketing-heading-8 dist_brevo-heading__utk3d">Enterprise </div><span class="marketing-typo_text-inter-1-regular">Powerful marketing solution with priority support</span></section><img src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/enterprise.webp" alt="Enterprise img" loading="lazy" class="dist_marketing-highlight__image__yvP8C"/></section></a><a data-test="highlightSection" data-testid="highlightSection" href="https://www.brevo.com/features/ai/" target="_self" class="dist_marketing-highlight__ZDsv0 dist_marketing-highlight--mint-green__hgUT_" style="width:100%"><section class="dist_marketing-highlight__body__u2BhM"><section class="dist_marketing-highlight__content__Jr1Ke"><div class="marketing-heading-8 dist_brevo-heading__utk3d">Brevo AI</div><span class="marketing-typo_text-inter-1-regular">Boost your productivity with our AI features</span></section><img src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Brevo-AI.webp" alt="Brevo AI img" loading="lazy" class="dist_marketing-highlight__image__yvP8C"/></section></a><a data-test="highlightSection" data-testid="highlightSection" href="https://www.brevo.com/plugins/" target="_self" class="dist_marketing-highlight__ZDsv0 dist_marketing-highlight--mint-green__hgUT_" style="width:100%"><section class="dist_marketing-highlight__body__u2BhM"><section class="dist_marketing-highlight__content__Jr1Ke"><div class="marketing-heading-8 dist_brevo-heading__utk3d">Integrations</div><span class="marketing-typo_text-inter-1-regular">Explore 150+ digital tools that Brevo integrates with</span></section><img src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Integrations-1.webp" alt="Integrations img" loading="lazy" class="dist_marketing-highlight__image__yvP8C"/></section></a><a data-test="highlightSection" data-testid="highlightSection" href="https://developers.brevo.com/" target="_self" class="dist_marketing-highlight__ZDsv0 dist_marketing-highlight--mint-green__hgUT_" style="width:100%"><section class="dist_marketing-highlight__body__u2BhM"><section class="dist_marketing-highlight__content__Jr1Ke"><div class="marketing-heading-8 dist_brevo-heading__utk3d">Developers</div><span class="marketing-typo_text-inter-1-regular">Find developer guides, API docs, SDKs and code recipes</span></section><img src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Developers.webp" alt="Developers img" loading="lazy" class="dist_marketing-highlight__image__yvP8C"/></section></a></div></div></li><li class="dist_marketing-header__list-item__xYEa4" id="11217" data-testid="marketing-header-list-item"><a href="https://www.brevo.com/pricing/" class="marketing-heading-8 dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU dist_marketing-header__link__BBPHJ" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Pricing</span></div></a></li><li class="dist_marketing-header__list-item__xYEa4 dist_marketing-header__list-item--child__KKjnS" id="11218" data-testid="marketing-header-list-item"><a href="https://www.brevo.com/resources/" class="marketing-heading-8 dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU dist_marketing-header__link__BBPHJ" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Resources</span></div><svg width="17" height="10" viewBox="0 0 17 10" fill="none" xmlns="http://www.w3.org/2000/svg" class="dist_marketing-link__icon--sm__ywAFO dist_marketing-link__end__nGkHI dist_marketing-link__dropdownanimate__MMf2D" aria-hidden="true" focusable="false"><path d="M8.98781 9.33325C8.98781 4.95499 5.41045 1.41353 0.987793 1.41353M8.98778 9.25297C8.98778 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href="https://www.brevo.com/blog/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/blog-1.svg" alt="Blog img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Blog</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/resources/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/ebook.svg" alt="Ebooks &amp; webinars img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Ebooks & webinars</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/email-templates/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/blog-1.svg" alt="Email templates img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Email templates</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/blog/best-email-marketing-services/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/email-markating.svg" alt="Email marketing platforms img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Email marketing platforms</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/blog/mailchimp-alternatives/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/mailchimp-alternative-1.svg" alt="Mailchimp alternatives img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Mailchimp alternatives</span></div></div></a></div></div></ul></div><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--column__fQzwG dist_marketing-header__content-title--figure___uLyJ"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC">Customers</div></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/success-stories/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/case-study.svg" alt="Case studies img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Case studies</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/solutions/small-business/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/SMB.svg" alt="Small business img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Small business</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/solutions/retail-and-ecommerce/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/retail-ecommerce.svg" alt="Retail &amp; ecommerce img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Retail & ecommerce</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/success" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Customer-success.svg" alt="Customer success img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Customer success</span></div></div></a></div></div></ul></div><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--column__fQzwG dist_marketing-header__content-title--figure___uLyJ"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC">Ecosystem</div></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/events/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/events-2.svg" alt="Events img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Events</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://community.brevo.com/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Community.svg" alt="Community img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Community</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/releases/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/product-updates-green.svg" alt="Product updates img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Product updates</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/partners/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/partner-program.svg" alt="Partner programs img"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 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style="flex:1"><li class="dist_marketing-header__list-item--right__PGZYP"></li></ul></nav></header><div class="dist_marketing-header__backdrop__A2Dy5"></div></div><main id="page-content"><article class="max-w-[900px] m-auto pb-8 SinglePost_marketing-article__BNMRd" id="post-12920"><header class="Single_marketing-single-blog__W9xI4"><time class="Single_marketing-single-blog__date__PN5wL" dateTime="Apr 07, 2025"><span class="marketing-typo_text-inter-3-medium">Apr 7, 2025</span></time><h1 class="marketing-heading-3 dist_brevo-heading__utk3d Single_marketing-single-blog__heading__pNixb">Email Marketing Benchmarks: Region & Industry Data (2025)</h1><img alt="Email Marketing Benchmarks: Region &amp; Industry Data (2025) img" class="Single_marketing-single-blog__image__HhdQ_ Single_marketing-single-blog__image--tl__N77bI Single_marketing-single-blog__image--br___HR0q" decoding="async" fetchPriority="high" height="320px" loading="eager" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/email-marketing-benchmarks.png" width="640px"/></header><section class="SinglePost_marketing-article__body__2H5_6"><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p><strong>Email marketing benchmarks</strong><strong> are a great way to see how your </strong><strong>email campaigns</strong><strong> compare to the competition.</strong></p> </div><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>By analyzing key performance metrics, you can pinpoint your email marketing strategy’s strengths and weaknesses. From there, it’s possible to optimize your email marketing campaigns.</p> </div><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p><a href="https://www.brevo.com/blog/best-email-marketing-services/">Email marketing platforms</a> usually let you see your conversion rates and engagement rates (e.g. opens, bounces, and clicks). But what makes a good open rate? How can you tell if your campaign performance holds up against industry standards?</p> </div><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>To help you out, we’ve pulled together email marketing data from the latest industry benchmarks. Read on to learn more.</p> </div><div class="TableOfContent_marketing-table__6iKe8"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d TableOfContent_marketing-table__heading__d6uea">Email marketing benchmarks: Table of contents</h2><ol class="TableOfContent_marketing-table__list__fH58Y"><li class="TableOfContent_marketing-table__item__k1kRd"><a href="#email-marketing-benchmark-by-metric"><span class="marketing-typo_text-inter-2-regular">Email marketing benchmark by metric</span></a><ol class="TableOfContent_marketing-table__sub-list__fedDM"></ol></li><li class="TableOfContent_marketing-table__item__k1kRd"><a href="#email-marketing-benchmark-by-region"><span class="marketing-typo_text-inter-2-regular">Email marketing benchmark by region</span></a><ol class="TableOfContent_marketing-table__sub-list__fedDM"></ol></li><li class="TableOfContent_marketing-table__item__k1kRd"><a href="#email-marketing-benchmark-by-industry"><span class="marketing-typo_text-inter-2-regular">Email marketing benchmark by industry</span></a><ol class="TableOfContent_marketing-table__sub-list__fedDM"></ol></li><li class="TableOfContent_marketing-table__item__k1kRd"><a href="#email-marketing-benchmark-by-day-of-the-week"><span class="marketing-typo_text-inter-2-regular">Email marketing benchmark by day of the week</span></a><ol class="TableOfContent_marketing-table__sub-list__fedDM"></ol></li><li class="TableOfContent_marketing-table__item__k1kRd"><a href="#email-marketing-benchmark-by-deliverability"><span class="marketing-typo_text-inter-2-regular">Email marketing benchmark by deliverability</span></a><ol class="TableOfContent_marketing-table__sub-list__fedDM"></ol></li><li class="TableOfContent_marketing-table__item__k1kRd"><a href="#how-to-optimize-your-email-marketing-metrics"><span class="marketing-typo_text-inter-2-regular">How to optimize your email marketing metrics</span></a><ol class="TableOfContent_marketing-table__sub-list__fedDM"></ol></li><li class="TableOfContent_marketing-table__item__k1kRd"><a href="#stack-up-against-email-marketing-benchmarks"><span class="marketing-typo_text-inter-2-regular">Stack up against email marketing benchmarks</span></a><ol class="TableOfContent_marketing-table__sub-list__fedDM"></ol></li></ol></div><h2 class="marketing-heading-4 dist_brevo-heading__utk3d text-left BlockHeading_marketing-headings___Nx3H marketing-heading-4" id="email-marketing-benchmark-by-metric">Email marketing benchmark by metric</h2><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>Email marketing benchmarks look at the industry average for the following <a href="https://www.brevo.com/blog/email-marketing-metrics-to-track/">email marketing metrics</a>:</p> </div><ul class="BlockList_marketing-list__5kEeZ " style="list-style:disc;padding-left:1.25rem"><li><span> <strong>Average open rate</strong>: percentage of recipients who open your email campaign </span></li><li><span> <strong>Average click-through rate</strong><strong> (</strong><strong>CTR</strong><strong>)</strong>: percentage of recipients who click on a link in your campaign (based on the total number of recipients) </span></li><li><span> <strong>Average click-to-open rate</strong><strong> (</strong><strong>CTOR</strong><strong>)</strong>: the percentage of recipients who both open your email and click on a link (based on the total number of email opens) </span></li><li><span> <strong>Average unsubscribe rate</strong>: percentage of recipients who click the <a href="https://www.brevo.com/blog/how-to-add-unsubscribe-link-to-email/">unsubscribe link</a> </span></li><li><span> <strong>Average bounce rate</strong>: percentage of email that were not delivered successfully. Soft bounces are due to temporary reasons (e.g. full inbox, large attachments). Hard bounces are caused by permanent factors (e.g. invalid email addresses). </span></li></ul><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>Here’s the average email open rate, click-through rate, unsubscribe rate, and bounce rate across industries.</p> </div><!--$?--><template id="B:0"></template><!--/$--><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p><em>Source: Brevo Marketing Benchmark 2025: Email KPIs and Omnichannel Trends (based on an analysis of over 44 billion emails from across countries and industries)</em></p> </div><section class="Infobox_marketing-infobox__R_NgP"><div class="Infobox_marketing-infobox__content__bL9o5"><p><strong>Note: </strong>Our data takes into account the Apple MPP update. These figures were calculated based on the number of unique emails opened/clicked/unsubscribed/bounced compared to the number of unique emails delivered.</p> </div></section><h2 class="marketing-heading-4 dist_brevo-heading__utk3d text-left BlockHeading_marketing-headings___Nx3H marketing-heading-4" id="email-marketing-benchmark-by-region">Email marketing benchmark by region</h2><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p><a href="https://www.brevo.com/features/email-marketing/">Email marketing</a> metrics differ slightly across regions. Here are a few findings to keep in mind.</p> </div><ul class="BlockList_marketing-list__5kEeZ " style="list-style:disc;padding-left:1.25rem"><li><span> <strong>North America</strong> shows strong overall performance. </span></li><li><span> <strong>Europe, Middle East, and Africa (EMEA) </strong>has strong engagement, due in part to stricter consent policies. </span></li><li><span> <strong>Latin America (LATAM) and Asia-Pacific (APAC) </strong>have opportunities for growth. </span></li></ul><!--$?--><template id="B:1"></template><!--/$--><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p><em><em>Source: Brevo Marketing Benchmark 2025: Email KPIs and Omnichannel Trends</em></em></p> </div><section class="Infobox_marketing-infobox__R_NgP"><div class="Infobox_marketing-infobox__content__bL9o5"><p><strong>Want to dive deeper?</strong> Download the full 2025 benchmark and get insights into key industries and multichannel KPIs (from SMS and WhatsApp to push notifications).</p> </div></section><div class="BlockImage_marketing-image__wDDEh BlockImage_marketing-image--center__mQ9f_"> <figure class="wp-block-image aligncenter size-full"><a href="https://www.brevo.com/resources/brevo-marketing-benchmark/"><img src="https://corp-backend.brevo.com/wp-content/uploads/2025/03/en_industry_benchmark.webp" alt="" class="wp-image-28477"/></a></figure> </div><div style="display:flex;flex-direction:row;justify-content:center;align-items:center"><button type="button" data-testid="marketing-btn" class="marketing-typo_text-inter-4-medium dist_marketing-btn__T7nAD dist_marketing-btn--md__DSDPH dist_marketing-btn-light__QOvFK dist_marketing-btn-light--mint-green__EUo3x BlockButtons_marketing-button__H_Yij"><span class="dist_marketing-btn-label__Qr6VO dist_marketing-btn-labelanimation__V9nbv">Get the full 2025 benchmark</span><span class="dist_marketing-btn-iconwrapper__LXR2F" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" data-animate="false" data-interactive="false" class="dist_marketing-btn-iconendanimate__SyCpE"><path d="M15.7888 7.99999C12.2559 7.99999 9.39811 11.1302 9.39811 15M15.7241 8.00001C12.1911 8.00001 9.33333 4.86982 9.33333 1M16 8.00001H0" stroke="currentColor" stroke-width="2"></path></svg></span></button></div><h2 class="marketing-heading-4 dist_brevo-heading__utk3d text-left BlockHeading_marketing-headings___Nx3H marketing-heading-4" id="email-marketing-benchmark-by-industry">Email marketing benchmark by industry</h2><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>Email marketing metrics can also vary widely by industry. Here are the highest and lowest industries according to different industry benchmarks.</p> </div><h3 class="marketing-heading-5 dist_brevo-heading__utk3d text-left BlockHeading_marketing-headings___Nx3H marketing-heading-5" id="top-performing-industries">Top-performing industries</h3><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>These are the top industries based on Brevo’s 2025 Marketing Benchmark:</p> </div><ul class="BlockList_marketing-list__5kEeZ " style="list-style:disc;padding-left:1.25rem"><li><span> <strong>Public Administration</strong> has the highest click-through rate (CTR) due to perceived importance and relevant content. </span></li><li><span> <a href="https://www.brevo.com/blog/email-marketing-for-nonprofits/"><strong>Non-profits</strong></a><strong> </strong>have the second highest open rate and the lowest unsubscription rate. </span></li><li><span> <strong>Culture and Arts</strong> as well as <strong>Travel and Tourism</strong> have the lowest hard bounce rates, given good list hygiene. </span></li></ul><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>More detailed statistics can be found in the full report. Here’s more campaign performance data from some of the highest-performing industries, taken from other sources.</p> </div><!--$?--><template id="B:2"></template><!--/$--><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p><em>Source: MailerLite Email Marketing Benchmark 2023, based on campaign data of MailerLite customers in the USA, Canada, and the UK</em></p> </div><h3 class="marketing-heading-5 dist_brevo-heading__utk3d text-left BlockHeading_marketing-headings___Nx3H marketing-heading-5" id="lower-performing-industries">Lower-performing industries</h3><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>Another industry benchmark found that <strong>Technology Services</strong> has a low average open rate of 24.28% (<em>Source: Constant Contact Average industry rates for email as of March 2024</em>).</p> </div><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>Here’s more campaign performance data from some of the lower-performing industries.</p> </div><!--$?--><template id="B:3"></template><!--/$--><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p><em>Source: MailerLite Email Marketing Benchmark 2023</em></p> </div><h2 class="marketing-heading-4 dist_brevo-heading__utk3d text-left BlockHeading_marketing-headings___Nx3H marketing-heading-4" id="email-marketing-benchmark-by-day-of-the-week">Email marketing benchmark by day of the week</h2><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>When you send out your email marketing campaigns can also have an impact on performance.&nbsp;</p> </div><ul class="BlockList_marketing-list__5kEeZ " style="list-style:disc;padding-left:1.25rem"><li><span> <strong>Best days to send an </strong><strong>email campaign</strong>: Monday and Tuesday have the highest open and click-through rates. </span></li><li><span> <strong>Worst days to send an </strong><strong>email campaign</strong>: Saturday and Sunday have the lowest open and click-through rates. </span></li></ul><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>Here are a few email performance metrics by day of the week.</p> </div><!--$?--><template id="B:4"></template><!--/$--><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p><em>Source: Campaign Monitor 2022 Email Marketing Benchmarks Report</em></p> </div><section class="Infobox_marketing-infobox__R_NgP"><div class="Infobox_marketing-infobox__content__bL9o5"><p><strong>Further reading</strong>: <a href="https://www.brevo.com/blog/best-time-to-send-email/" target="_blank" rel="noreferrer noopener">Best Time to Send an Email: Day, Hour, Industry [Data Study]</a></p> </div></section><h2 class="marketing-heading-4 dist_brevo-heading__utk3d text-left BlockHeading_marketing-headings___Nx3H marketing-heading-4" id="email-marketing-benchmark-by-deliverability">Email marketing benchmark by deliverability</h2><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>Different factors can determine whether your campaigns end up in the inbox or the spam filter. Here are the main <a href="https://www.brevo.com/blog/email-deliverability-best-practices/">email deliverability</a> statistics, relative to the total number of emails sent.</p> </div><ul class="BlockList_marketing-list__5kEeZ " style="list-style:disc;padding-left:1.25rem"><li><span> <strong>Inbox placement rate</strong>: percentage of emails delivered to the inbox </span></li><li><span> <strong>Spam placement rate</strong>: percentage of emails delivered to the spam folder </span></li><li><span> <strong>Missing rate</strong>: percentage of emails that did not arrive in the inbox or spam folder </span></li></ul><h3 class="marketing-heading-5 dist_brevo-heading__utk3d text-left BlockHeading_marketing-headings___Nx3H marketing-heading-5" id="email-deliverability-by-mailbox-provider">Email deliverability by mailbox provider</h3><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>Mailbox providers can also have a big impact on email deliverability. Here’s where campaigns tend to land according to the top email clients.</p> </div><!--$?--><template id="B:5"></template><!--/$--><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p><em>Source: Validity Email Deliverability 2023 Benchmark</em></p> </div><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>Note: Apple introduced Mail Privacy Protection in September 2021, which made it harder to track open rates.</p> </div><section class="Infobox_marketing-infobox__R_NgP"><div class="Infobox_marketing-infobox__content__bL9o5"><p><strong>Further reading</strong>: <a href="https://www.brevo.com/blog/gmail-and-yahoo-sender-requirements/" target="_blank" rel="noreferrer noopener">How to Prepare for Gmail and Yahoo! Sender Requirements</a></p> </div></section><h3 class="marketing-heading-5 dist_brevo-heading__utk3d text-left BlockHeading_marketing-headings___Nx3H marketing-heading-5" id="email-deliverability-by-region">Email deliverability by region</h3><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>Email deliverability rates also vary by region. There are also significant differences between countries within the same region. Here are a few insights to keep in mind.</p> </div><ul class="BlockList_marketing-list__5kEeZ " style="list-style:disc;padding-left:1.25rem"><li><span> <strong>Europe</strong> has among the highest inbox placement rates in the world. This is due in part to the <a href="https://www.brevo.com/blog/gdpr-email-marketing/">GDPR</a>, which wrote several digital marketing best practices into the law. </span></li><li><span> <strong>North America </strong>deliverability rates differ between countries. Canada has higher inbox placement rates than the US. However, this is starting to change with recent US privacy laws (e.g. CAN-SPAM, CCPA). </span></li><li><span> <strong>APAC</strong> deliverability rates also vary greatly within the region. Australia and China have much higher inbox placements compared to India. </span></li></ul><!--$?--><template id="B:6"></template><!--/$--><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p><em>Source: Validity Email Deliverability 2023 Benchmark</em></p> </div><h2 class="marketing-heading-4 dist_brevo-heading__utk3d text-left BlockHeading_marketing-headings___Nx3H marketing-heading-4" id="how-to-optimize-your-email-marketing-metrics">How to optimize your email marketing metrics</h2><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>Are your campaigns falling short of email marketing benchmarks? Improve your email strategy by following these best practices.</p> </div><ul class="BlockList_marketing-list__5kEeZ " style="list-style:disc;padding-left:1.25rem"><li><span> <strong>Use </strong><a href="https://www.brevo.com/blog/double-opt-in/"><strong>double </strong><strong>opt-in</strong></a>. This will help you avoid collecting invalid email addresses and comply with data privacy regulations. </span></li><li><span> <strong>Do </strong><a href="https://www.brevo.com/blog/email-list-cleaning/"><strong>regular </strong><strong>email list</strong><strong> cleaning</strong></a>. Remove inactive subscribers at least once or twice a year. </span></li><li><span> <strong>Send tailored campaigns with </strong><a href="https://www.brevo.com/blog/email-list-segmentation/"><strong>email list</strong><strong> segmentation</strong></a>. That way, you’re sure to send relevant content to your target audience. </span></li><li><span> <strong>Run </strong><strong>A/B tests</strong>. Boost opens and clicks with <a href="https://www.brevo.com/blog/email-subject-line-testing/">email subject line testing</a>. You can also A/B test call-to-actions (CTAs) and email content. </span></li><li><span> <strong>Send </strong><a href="https://www.brevo.com/blog/email-personalization-tips/"><strong>personalized emails</strong></a>. Adding a name to the subject line or preview text will help you grab attention in a crowded inbox. </span></li><li><span> <strong>Schedule campaigns with </strong><a href="https://www.brevo.com/blog/what-is-marketing-automation/"><strong>marketing automation</strong></a>. Brevo’s <a href="https://help.brevo.com/hc/en-us/articles/4887607089810-Send-Time-Optimization-Send-your-campaign-at-the-best-time">Best time feature</a> lets you send campaigns at the best time for each individual recipient. </span></li></ul><h2 class="marketing-heading-4 dist_brevo-heading__utk3d text-left BlockHeading_marketing-headings___Nx3H marketing-heading-4" id="stack-up-against-email-marketing-benchmarks">Stack up against email marketing benchmarks</h2><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>It’s not always easy to get good email marketing rates. That’s why you need the right email marketing platform.</p> </div><div class="text-left marketing-typo_text-inter-3-regular BlockParagraph_marketing-paragraph__3sAoL"> <p>Brevo gives you the tools you need to make your email marketing strategy a success. Use it to send both transactional emails and marketing campaigns. Or go beyond email with Brevo’s multichannel features, from landing pages to social media.</p> </div><div class="dist_marketing-enrollment__qvmeE"><div class="dist_marketing-signup__DvTKN" aria-label=""><div class="dist_marketing-signup__body__TMRzL"><h4 class="marketing-heading-6 dist_brevo-heading__utk3d dist_marketing-signup__title__vvqVP SignupCta_marketing-signup__heading__2gOKi">Optimize your email strategy with Brevo</h4><span class="marketing-typo_text-inter-2-regular dist_marketing-signup__text__iDJsf SignupCta_marketing-signup__text__VnrXw">Free plan includes access to all core email features, 300 emails/day, 40+ email templates, and customizable signup forms to grow your email list.</span></div><section class="SignupCta_marketing-signup__buttons__OO_DX"><button type="button" data-testid="signup-cta-button" class="marketing-typo_text-inter-4-medium dist_marketing-btn__T7nAD dist_marketing-btn--md__DSDPH dist_marketing-btn-light__QOvFK dist_marketing-btn-light--mint-green__EUo3x"><span class="dist_marketing-btn-label__Qr6VO dist_marketing-btn-labelanimation__V9nbv">Sign up free</span><span class="dist_marketing-btn-iconwrapper__LXR2F" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" data-animate="false" data-interactive="false" class="dist_marketing-btn-iconendanimate__SyCpE"><path d="M15.7888 7.99999C12.2559 7.99999 9.39811 11.1302 9.39811 15M15.7241 8.00001C12.1911 8.00001 9.33333 4.86982 9.33333 1M16 8.00001H0" stroke="currentColor" stroke-width="2"></path></svg></span></button></section></div><span class="dist_marketing-signup__border__e_9iC"></span></div></section><div class="dist_marketing-author__X9kDS" aria-label=""><h5 class="marketing-heading-5 dist_brevo-heading__utk3d dist_marketing-author__heading__hqCCD">About the author</h5><div class="dist_marketing-author__content__mNIlG"><img alt="Samantha Bansil" height="80" loading="lazy" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Samantha_Bansil.webp" width="80" class="dist_marketing-author__image__QOSOl"/><div class="dist_marketing-author__body__CM_E5"><div class="marketing-heading-7 dist_brevo-heading__utk3d dist_marketing-author__title__GNXjk">Samantha Bansil</div><span class="marketing-typo_text-inter-3-regular dist_marketing-author__text__6K46t">Samantha Bansil is a content and email marketing specialist at Brevo. She's passionate about making technology more human and telling good stories. In her free time, she can be found traveling, wandering bookstores, or writing her next novel.</span></div></div></div></article><section aria-label="" class="dist_marketing-cta__fNGYR dist_marketing-cta--mint-green__5czrw dist_marketing-cta--rt__yTmvR"><div class="dist_marketing-container__H_Hue CtaSection_marketing-cta__container__ypmUZ"><div class="dist_marketing-cta__head__LiYbO"><h2 class="marketing-heading-5 dist_brevo-heading__utk3d dist_marketing-cta__heading__pv8M1">Ready to grow with Brevo?</h2><span class="marketing-typo_text-inter-3-regular dist_marketing-cta__sub-heading__bMgt2">Get the tools you need to reach your customers and grow your business.</span></div><div class="dist_marketing-cta__footer__XlTw3"><div class="CtaSection_marketing-cta__button_repeater__HgLl6"><button type="button" data-testid="marketing-btn" class="marketing-typo_text-inter-4-medium dist_marketing-btn__T7nAD dist_marketing-btn--md__DSDPH dist_marketing-btn-light__QOvFK dist_marketing-btn-light--mint-green__EUo3x" id="signup-btn"><span class="dist_marketing-btn-label__Qr6VO dist_marketing-btn-labelanimation__V9nbv">Sign up free</span><span class="dist_marketing-btn-iconwrapper__LXR2F" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" data-animate="false" data-interactive="false" class="dist_marketing-btn-iconendanimate__SyCpE"><path d="M15.7888 7.99999C12.2559 7.99999 9.39811 11.1302 9.39811 15M15.7241 8.00001C12.1911 8.00001 9.33333 4.86982 9.33333 1M16 8.00001H0" stroke="currentColor" stroke-width="2"></path></svg></span></button></div></div></div></section><div class="dist_marketing-container__H_Hue dist_paddingTop__tfW4m dist_paddingBtm__WQaL9 FeaturedArticle_marketing-featured-article__A_mWr"><h5 class="marketing-heading-5 dist_brevo-heading__utk3d FeaturedArticle_marketing-featured-article__heading__PpmvR">Featured articles</h5><div class="FeaturedArticle_marketing-featured-article__news___xccf"><div class="dist_marketing-news__Tme0m dist_marketing-news--light-cream__QJxTh News_news__opCCn"><img alt="What is Email Marketing and How to Do It Right" height="200" loading="lazy" src="https://corp-backend.brevo.com/wp-content/uploads/2023/04/what-is-email-marketing.webp" width="400" class="dist_marketing-news__image__6MUfy News_news__image__e049i"/><div class="dist_marketing-news__content__yDpna News_news__content__eMykl"><div class="dist_marketing-news__column__qXTyc dist_marketing-news__column--author__wka68"><div class="dist_marketing-news__header__5cUxn dist_marketing-news__header--author__HG_2A"><div class="dist_marketing-news__column__qXTyc News_news__column__tPOct"><span class="marketing-typo_text-inter-2-regular">EMAIL MARKETING</span></div><section class="dist_marketing-news__heading__uNLmY"><a class="News_news__link__mcaa7" target="_self" href="https://www.brevo.com/blog/what-is-email-marketing"><h3 class="marketing-heading-7 dist_brevo-heading__utk3d News_news__heading__Q_NIn" style="color:inherit">What is Email Marketing and How to Do It Right</h3></a></section><div class="dist_marketing-news__body__oNI5r"><span class="marketing-typo_text-inter-2-regular">Email marketing is a form a digital marketing. It&#8217;s a powerful tool that businesses can use to build stronger relationships with their customers and drive sales. In fact, email marketing is a cost-effective direct marketing channel, generating an average return on investment of $36 for every $1 spent. As of 2024, email marketing revenue was [&hellip;]</span></div></div></div></div></div><div class="dist_marketing-news__Tme0m dist_marketing-news--light-cream__QJxTh News_news__opCCn"><img alt="11 Best Email Marketing Platforms for Small Businesses (2025)" height="200" loading="lazy" src="https://corp-backend.brevo.com/wp-content/uploads/2024/01/email_marketing_platforms.webp" width="400" class="dist_marketing-news__image__6MUfy News_news__image__e049i"/><div class="dist_marketing-news__content__yDpna News_news__content__eMykl"><div class="dist_marketing-news__column__qXTyc dist_marketing-news__column--author__wka68"><div class="dist_marketing-news__header__5cUxn dist_marketing-news__header--author__HG_2A"><div class="dist_marketing-news__column__qXTyc News_news__column__tPOct"><span class="marketing-typo_text-inter-2-regular">EMAIL MARKETING + SOFTWARE GUIDES</span></div><section class="dist_marketing-news__heading__uNLmY"><a class="News_news__link__mcaa7" target="_self" href="https://www.brevo.com/blog/best-email-marketing-services"><h3 class="marketing-heading-7 dist_brevo-heading__utk3d News_news__heading__Q_NIn" style="color:inherit">11 Best Email Marketing Platforms for Small Businesses (2025)</h3></a></section><div class="dist_marketing-news__body__oNI5r"><span class="marketing-typo_text-inter-2-regular">Email marketing platforms make sending your newsletters and email campaigns a breeze. But how do you know which one to go for and what features you’ll need? To help you decide, we’ve rounded up some of the best emailing services for small businesses. In this article, we&#8217;ll study the best email marketing platforms on the [&hellip;]</span></div></div></div></div></div><div class="dist_marketing-news__Tme0m dist_marketing-news--light-cream__QJxTh News_news__opCCn"><img alt="How to Create a Newsletter in 9 Easy Steps (Completely Free)" height="200" loading="lazy" src="https://corp-backend.brevo.com/wp-content/uploads/2023/06/how-to-create-a-newsletter.webp" width="400" class="dist_marketing-news__image__6MUfy News_news__image__e049i"/><div class="dist_marketing-news__content__yDpna News_news__content__eMykl"><div class="dist_marketing-news__column__qXTyc dist_marketing-news__column--author__wka68"><div class="dist_marketing-news__header__5cUxn dist_marketing-news__header--author__HG_2A"><div class="dist_marketing-news__column__qXTyc News_news__column__tPOct"><span class="marketing-typo_text-inter-2-regular">EMAIL MARKETING</span></div><section class="dist_marketing-news__heading__uNLmY"><a class="News_news__link__mcaa7" target="_self" href="https://www.brevo.com/blog/how-to-create-a-newsletter"><h3 class="marketing-heading-7 dist_brevo-heading__utk3d News_news__heading__Q_NIn" style="color:inherit">How to Create a Newsletter in 9 Easy Steps (Completely Free)</h3></a></section><div class="dist_marketing-news__body__oNI5r"><span class="marketing-typo_text-inter-2-regular">Looking to create a newsletter but don’t know where to start? With the right tools, you can take your email marketing strategy to the next level without spending a dime.&nbsp; Newsletters are an essential part of any effective email marketing strategy. Nearly any type of business can benefit from knowing how to create a newsletter. [&hellip;]</span></div></div></div></div></div><div class="dist_marketing-news__Tme0m dist_marketing-news--light-cream__QJxTh News_news__opCCn"><img alt="11 Best Mailchimp Alternatives Compared (2025): Make the Switch" height="200" loading="lazy" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/mailchimp_alternatives.webp" width="400" class="dist_marketing-news__image__6MUfy News_news__image__e049i"/><div class="dist_marketing-news__content__yDpna News_news__content__eMykl"><div class="dist_marketing-news__column__qXTyc dist_marketing-news__column--author__wka68"><div class="dist_marketing-news__header__5cUxn dist_marketing-news__header--author__HG_2A"><div class="dist_marketing-news__column__qXTyc News_news__column__tPOct"><span class="marketing-typo_text-inter-2-regular">EMAIL MARKETING + SOFTWARE GUIDES</span></div><section class="dist_marketing-news__heading__uNLmY"><a class="News_news__link__mcaa7" target="_self" href="https://www.brevo.com/blog/mailchimp-alternatives"><h3 class="marketing-heading-7 dist_brevo-heading__utk3d News_news__heading__Q_NIn" style="color:inherit">11 Best Mailchimp Alternatives Compared (2025): Make the Switch</h3></a></section><div class="dist_marketing-news__body__oNI5r"><span class="marketing-typo_text-inter-2-regular">Sure, it might be the best-known email marketing software, but what if you could save hundreds (even thousands) of dollars a year by switching to a Mailchimp alternative? The good news is, better and cheaper alternatives to Mailchimp exist.&nbsp; We compared 11 Mailchimp competitors based on functionality, use cases, user reviews, and of course, price. [&hellip;]</span></div></div></div></div></div><div class="dist_marketing-news__Tme0m dist_marketing-news--light-cream__QJxTh News_news__opCCn"><img alt="10 Best WhatsApp Marketing Software to Send Bulk Messages (2025)" height="200" loading="lazy" src="https://corp-backend.brevo.com/wp-content/uploads/2024/01/whatsapp_marketing_software.webp" width="400" class="dist_marketing-news__image__6MUfy News_news__image__e049i"/><div class="dist_marketing-news__content__yDpna News_news__content__eMykl"><div class="dist_marketing-news__column__qXTyc dist_marketing-news__column--author__wka68"><div class="dist_marketing-news__header__5cUxn dist_marketing-news__header--author__HG_2A"><div class="dist_marketing-news__column__qXTyc News_news__column__tPOct"><span class="marketing-typo_text-inter-2-regular">CHAT & MESSAGING + SOFTWARE GUIDES</span></div><section class="dist_marketing-news__heading__uNLmY"><a class="News_news__link__mcaa7" target="_self" href="https://www.brevo.com/blog/whatsapp-marketing-software"><h3 class="marketing-heading-7 dist_brevo-heading__utk3d News_news__heading__Q_NIn" style="color:inherit">10 Best WhatsApp Marketing Software to Send Bulk Messages (2025)</h3></a></section><div class="dist_marketing-news__body__oNI5r"><span class="marketing-typo_text-inter-2-regular">WhatsApp is the most used messaging app in the world, according to Statista, winning over WeChat, Facebook Messenger, and Telegram by a wide margin. No doubt you want to enjoy the benefits of WhatsApp marketing. It’s one of the best digital marketing strategies for connecting with your prospects and boosting customer engagement.&nbsp; Despite the abundance [&hellip;]</span></div></div></div></div></div><div class="dist_marketing-news__Tme0m dist_marketing-news--light-cream__QJxTh News_news__opCCn"><img alt="Get Free Email Templates: HTML, Responsive and Customizable" height="200" loading="lazy" src="https://corp-backend.brevo.com/wp-content/uploads/2023/11/free-email-template.webp" width="400" class="dist_marketing-news__image__6MUfy News_news__image__e049i"/><div class="dist_marketing-news__content__yDpna News_news__content__eMykl"><div class="dist_marketing-news__column__qXTyc dist_marketing-news__column--author__wka68"><div class="dist_marketing-news__header__5cUxn dist_marketing-news__header--author__HG_2A"><div class="dist_marketing-news__column__qXTyc News_news__column__tPOct"><span class="marketing-typo_text-inter-2-regular">EMAIL MARKETING + SOFTWARE GUIDES</span></div><section class="dist_marketing-news__heading__uNLmY"><a class="News_news__link__mcaa7" target="_self" href="https://www.brevo.com/blog/free-responsive-email-templates"><h3 class="marketing-heading-7 dist_brevo-heading__utk3d News_news__heading__Q_NIn" style="color:inherit">Get Free Email Templates: HTML, Responsive and Customizable</h3></a></section><div class="dist_marketing-news__body__oNI5r"><span class="marketing-typo_text-inter-2-regular">Download the best free HTML email templates to give your brand a professional look and feel — and jumpstart your next email marketing campaign.&nbsp; Professional email templates are a great starting point for any business to successfully grow its email marketing efforts.&nbsp; You can create an amazing email marketing campaign in minutes with a customizable, [&hellip;]</span></div></div></div></div></div></div></div></main><footer id="brevo-footer" class="dist_marketing-footer__DiQZT"><div class="dist_marketing-footer__header__1QYXE"><a 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23.3672C4.90313 23.6625 5.775 23.8687 7.05 23.925C8.32969 23.9812 8.7375 23.9953 11.9953 23.9953C15.2531 23.9953 15.6609 23.9812 16.9406 23.925C18.2156 23.8687 19.0922 23.6625 19.8516 23.3672C20.6391 23.0625 21.3094 22.65 21.975 21.9844C22.6406 21.3187 23.0531 20.6484 23.3578 19.8609C23.6531 19.0969 23.8594 18.225 23.9156 16.95C23.9719 15.6703 23.9859 15.2625 23.9859 12.0047C23.9859 8.74687 23.9719 8.33906 23.9156 7.05937C23.8594 5.78437 23.6531 4.90781 23.3578 4.14844C23.0625 3.35156 22.6547 2.68125 21.9844 2.01562C21.3188 1.35 20.6484 0.9375 19.8609 0.632812C19.0969 0.3375 18.225 0.13125 16.95 0.075C15.6656 0.0140625 15.2578 0 12 0Z" fill="var(--marketing-charcoal-grey-700)"></path><path d="M12 5.83594C8.59688 5.83594 5.83594 8.59688 5.83594 12C5.83594 15.4031 8.59688 18.1641 12 18.1641C15.4031 18.1641 18.1641 15.4031 18.1641 12C18.1641 8.59688 15.4031 5.83594 12 5.83594ZM12 15.9984C9.79219 15.9984 8.00156 14.2078 8.00156 12C8.00156 9.79219 9.79219 8.00156 12 8.00156C14.2078 8.00156 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11.086V12.9047C0 14.8454 0.239062 16.7907 0.239062 16.7907C0.239062 16.7907 0.473437 18.4454 1.19062 19.1719C2.10469 20.1282 3.30469 20.0954 3.83906 20.1985C5.76094 20.3813 12 20.4376 12 20.4376C12 20.4376 17.0438 20.4282 20.4 20.1891C20.8688 20.1329 21.8906 20.1282 22.8047 19.1719C23.5266 18.4454 23.7609 16.7907 23.7609 16.7907C23.7609 16.7907 24 14.8501 24 12.9047V11.086C24 9.14536 23.7609 7.20005 23.7609 7.20005ZM9.52031 15.1126V8.36724L16.0031 11.7516L9.52031 15.1126Z" fill="var(--marketing-charcoal-grey-700)"></path></svg></a></li><li class="dist_marketing-footer__header-listitem__wsxKJ"><a href="https://facebook.com/brevo.official" target="_blank" rel="noreferrer" aria-label="Facebook"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M24 12C24 5.37258 18.6274 0 12 0C5.37258 0 0 5.37258 0 12C0 17.9894 4.3882 22.954 10.125 23.8542V15.4687H7.07812V12H10.125V9.35625C10.125 6.34875 11.9166 4.6875 14.6576 4.6875C15.9701 4.6875 17.3438 4.92187 17.3438 4.92187V7.875H15.8306C14.34 7.875 13.875 8.80007 13.875 9.75V12H17.2031L16.6711 15.4687H13.875V23.8542C19.6118 22.954 24 17.9894 24 12Z" fill="var(--marketing-charcoal-grey-700)"></path></svg></a></li></ul></div><!--/$--></div><div class="dist_marketing-footer__list__t4oOL"><section class="dist_marketing-footer__list-content__lBQIm"><span class="marketing-typo_text-inter-3-medium">PRODUCT</span><div class="dist_marketing-footer__list-items__2tJFg"><a href="https://www.brevo.com/why-brevo/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Why Brevo?</span></div></a><a href="https://www.brevo.com/features/email-marketing/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Email marketing</span></div></a><a href="https://www.brevo.com/products/transactional-email/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Transactional email</span></div></a><a href="https://www.brevo.com/features/wallet/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Wallet</span></div></a><a href="https://www.brevo.com/solutions/enterprise/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Enterprise solution</span></div></a><a href="https://www.brevo.com/features/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">All features</span></div></a><a href="https://www.brevo.com/pricing/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Pricing</span></div></a><a href="https://www.brevo.com/plugins/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Integrations</span></div></a><a href="https://www.brevo.com/gdpr/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">GDPR</span></div></a><a href="https://www.brevo.com/features/data-security/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Security</span></div></a><a href="https://www.brevo.com/releases/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Product updates</span></div></a></div></section><section class="dist_marketing-footer__list-content__lBQIm"><span class="marketing-typo_text-inter-3-medium">COMPARE</span><div class="dist_marketing-footer__list-items__2tJFg"><a href="https://www.brevo.com/bulk-email-service/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Bulk email service</span></div></a><a href="https://www.brevo.com/blog/best-email-marketing-services/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Email marketing platforms</span></div></a><a href="https://www.brevo.com/mailchimp/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Brevo vs Mailchimp</span></div></a><a href="https://www.brevo.com/hubspot/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Brevo vs HubSpot</span></div></a><a href="https://www.brevo.com/constant-contact/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Brevo vs Constant Contact</span></div></a><a href="https://www.brevo.com/klaviyo/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Brevo vs Klaviyo</span></div></a><a href="https://www.brevo.com/blog/mailchimp-alternatives/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Mailchimp alternatives</span></div></a><a href="https://www.brevo.com/blog/hubspot-competitors/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">HubSpot alternatives</span></div></a></div></section><section class="dist_marketing-footer__list-content__lBQIm"><span class="marketing-typo_text-inter-3-medium">RESOURCES</span><div class="dist_marketing-footer__list-items__2tJFg"><a href="https://help.brevo.com/hc/en-us" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Help center</span></div></a><a href="https://status.brevo.com/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Platform status</span></div></a><a href="https://community.brevo.com/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Community</span></div></a><a href="https://www.brevo.com/blog/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Blog</span></div></a><a href="https://www.brevo.com/glossary/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Glossary</span></div></a><a href="https://www.brevo.com/features/email-templates/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Email templates</span></div></a><a href="https://www.brevo.com/features/success/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Success</span></div></a><a href="https://www.brevo.com/resources/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Ebooks &amp; webinars</span></div></a><a href="https://developers.brevo.com/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Developers</span></div></a><a href="https://help.brevo.com/hc/en-us/articles/10285672223378-Mailchimp-integration-by-Brevo-Import-and-update-your-contacts-to-migrate-to-Brevo" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Migrate from Mailchimp</span></div></a></div></section><section class="dist_marketing-footer__list-content__lBQIm"><span class="marketing-typo_text-inter-3-medium">PARTNERS</span><div class="dist_marketing-footer__list-items__2tJFg"><a href="https://www.brevo.com/partners/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">All partner programs</span></div></a><a href="https://www.brevo.com/affiliates/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Affiliates</span></div></a><a href="https://www.brevo.com/experts/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Experts</span></div></a><a href="https://www.brevo.com/startups/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Startups &amp; VCs</span></div></a><a href="https://www.brevo.com/integration-program/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Integration partners</span></div></a><a href="https://www.brevo.com/expert-directory/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Find an expert</span></div></a></div></section><section class="dist_marketing-footer__list-content__lBQIm"><span class="marketing-typo_text-inter-3-medium">COMPANY</span><div class="dist_marketing-footer__list-items__2tJFg"><a href="https://www.brevo.com/company/about/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">About us</span></div></a><a href="https://www.brevo.com/contact/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Contact us</span></div></a><a href="https://www.brevo.com/company/leadership/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Leadership</span></div></a><a href="https://www.brevo.com/careers/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Careers</span></div></a><a href="https://www.brevo.com/press-room/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Press</span></div></a><a href="https://www.brevo.com/company/bcorp/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">B Corp</span></div></a><a href="https://www.brevo.com/carbon-footprint/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Carbon footprint</span></div></a></div></section></div><div class="dist_marketing-footer__copyright__0h5y2"><a href="#" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Cookie Settings</span></div></a><a href="https://www.brevo.com/legal/antispampolicy/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Anti-spam</span></div></a><a href="https://www.brevo.com/legal/privacypolicy/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Privacy</span></div></a><a href="https://www.brevo.com/legal/termsofuse/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">User Agreement</span></div></a><a href="https://www.brevo.com/legal-notice/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Legal Notice</span></div></a><a href="https://www.brevo.com/legal/responsible-disclosure/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Responsible Disclosure</span></div></a><span class="marketing-typo_text-inter-2-regular">© Brevo 2025. All rights reserved</span><a href="https://www.brevo.com/company/bcorp/" class="marketing-heading-7 dist_marketing-link___aoCk dist_marketing-link--underline__7LdM3 dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU dist_marketing-footer__copyright--bcorp-img__4cxnE" target="_self" data-testid="marketing-link" data-test="marketing-link" rel="noreferrer" aria-label="Visit B Corporation website"><div class="dist_marketing-link__label__PNFF5"><img src="https://corp-backend.brevo.com/wp-content/uploads/2025/05/Bcorp_logo.webp" alt="B Corporation Certified Logo" aria-hidden="true" height="72" width="42"/></div></a></div></footer><script src="/_next/static/chunks/webpack-577ab2f2755a4b82.js" async=""></script><div hidden id="S:0"><div class="BlockTable_mbt__dHVZr"><figure class="wp-block-table"><table><thead><tr><th><strong>Email KPI</strong></th><th><strong>Open rate</strong></th><th><strong>Click-through rate</strong></th><th><strong>Unsubscribe rate</strong></th><th><strong>Soft bounce rate</strong></th><th>Hard bounce rate</th></tr></thead><tbody><tr><td><strong>Overall rate</strong></td><td>31.22%</td><td>3.64%</td><td>0.4%</td><td>3.6%</td><td>0.19%</td></tr></tbody></table></figure> </div></div><script>$RC=function(b,c,e){c=document.getElementById(c);c.parentNode.removeChild(c);var a=document.getElementById(b);if(a){b=a.previousSibling;if(e)b.data="$!",a.setAttribute("data-dgst",e);else{e=b.parentNode;a=b.nextSibling;var f=0;do{if(a&&8===a.nodeType){var d=a.data;if("/$"===d)if(0===f)break;else f--;else"$"!==d&&"$?"!==d&&"$!"!==d||f++}d=a.nextSibling;e.removeChild(a);a=d}while(a);for(;c.firstChild;)e.insertBefore(c.firstChild,a);b.data="$"}b._reactRetry&&b._reactRetry()}};$RC("B:0","S:0")</script><div hidden id="S:1"><div class="BlockTable_mbt__dHVZr"><figure class="wp-block-table"><table><thead><tr><th><strong>Region</strong></th><th><strong>Open rate</strong></th><th><strong>Click-through rate</strong></th><th><strong>Unsubscribe rate</strong></th><th>Soft bounce rate</th><th><strong>Hard bounce rate</strong></th></tr></thead><tbody><tr><td><strong>North America</strong></td><td>29.42%</td><td>3.38%</td><td>0.39%</td><td>4.19%</td><td>0.22%</td></tr><tr><td><strong>APAC</strong></td><td>26.84%</td><td>3.07%</td><td>0.32%</td><td>4.38%</td><td>0.24%</td></tr><tr><td><strong>EMEA</strong></td><td>33.21%</td><td>4.05%</td><td>0.41%</td><td>3.39%</td><td>0.18%</td></tr><tr><td><strong>LATAM</strong></td><td>26.32%</td><td>2.91%</td><td>0.20%</td><td>3.81%</td><td>0.24%</td></tr></tbody></table></figure> </div></div><script>$RC("B:1","S:1")</script><div hidden id="S:2"><div class="BlockTable_mbt__dHVZr"><figure class="wp-block-table"><table><thead><tr><th><strong>Industry</strong></th><th><strong>Open rate</strong></th><th><strong>Click-through rate</strong></th><th><strong>Click-to-open rate</strong></th><th><strong>Unsubscribe rate</strong></th><th><strong>Bounce rate</strong></th></tr></thead><tbody><tr><td><strong>Government</strong></td><td>46.94%</td><td>3.87%</td><td>8.24%</td><td>0.1%</td><td>0.37%</td></tr><tr><td><strong>Nonprofits</strong></td><td>46.49%</td><td>3.78%</td><td>8.14%</td><td>0.17%</td><td>0.42%</td></tr><tr><td><strong>Religion</strong></td><td>44.24%</td><td>5.11%</td><td>11.54%</td><td>0.17%</td><td>0.31%</td></tr><tr><td><strong>Blogger</strong></td><td>43%</td><td>5.25%</td><td>12.22%</td><td>0.18%</td><td>0.26%</td></tr><tr><td><strong>Telecommunications</strong></td><td>40.52%</td><td>4.89%</td><td>12.06%</td><td>0.06%</td><td>0.18%</td></tr></tbody></table></figure> </div></div><script>$RC("B:2","S:2")</script><div hidden id="S:3"><div class="BlockTable_mbt__dHVZr"><figure class="wp-block-table"><table><thead><tr><th><strong>Industry</strong></th><th><strong>Open rate</strong></th><th><strong>Click-through rate</strong></th><th><strong>Click-to-open rate</strong></th><th><strong>Unsubscribe rate</strong></th><th><strong>Bounce rate</strong></th></tr></thead><tbody><tr><td><strong>Business and Financial services</strong></td><td>39.48%</td><td>1.1%</td><td>2.79%</td><td>0.17%</td><td>0.27%</td></tr><tr><td><strong>Ecommerce</strong></td><td>38.58%</td><td>2.08%</td><td>5.4%</td><td>0.25%</td><td>0.31%</td></tr><tr><td><strong>Marketing and Advertising</strong></td><td>33.62%</td><td>2.02%</td><td>6%</td><td>0.18%</td><td>0.21%</td></tr><tr><td><strong>Games</strong></td><td>32.02%</td><td>3.75%</td><td>11.7%</td><td>0.15%</td><td>0.16%</td></tr><tr><td><strong>Construction</strong></td><td>32.48%</td><td>4.55%</td><td>14.01%</td><td>0.3%</td><td>1.31%</td></tr></tbody></table></figure> </div></div><script>$RC("B:3","S:3")</script><div hidden id="S:4"><div class="BlockTable_mbt__dHVZr"><figure class="wp-block-table"><table><thead><tr><th><strong>Day</strong></th><th><strong>Open rate</strong></th><th><strong>Click-through rate</strong></th><th><strong>Click-to-open rate</strong></th><th><strong>Unsubscribe rate</strong></th></tr></thead><tbody><tr><td><strong>Sunday</strong></td><td>20.3%</td><td>2.1%</td><td>10.1%</td><td>0.1%</td></tr><tr><td><strong>Monday</strong></td><td>22.0%</td><td>2.3%</td><td>10.6%</td><td>0.1%</td></tr><tr><td><strong>Tuesday</strong></td><td>21.8%</td><td>2.4%</td><td>10.8%</td><td>0.1%</td></tr><tr><td><strong>Wednesday</strong></td><td>21.8%</td><td>2.3%</td><td>10.7%</td><td>0.1%</td></tr><tr><td><strong>Thursday</strong></td><td>21.7%</td><td>2.3%</td><td>10.7%</td><td>0.1%</td></tr><tr><td><strong>Friday</strong></td><td>21.6%</td><td>2.2%</td><td>10.1%</td><td>0.1%</td></tr><tr><td><strong>Saturday</strong></td><td>20.5%</td><td>2.1%</td><td>10.1%</td><td>0.1%</td></tr></tbody></table></figure> </div></div><script>$RC("B:4","S:4")</script><div hidden id="S:5"><div class="BlockTable_mbt__dHVZr"><figure class="wp-block-table"><table><thead><tr><th>Mailbox provider</th><th>Inbox</th><th>Spam</th><th>Missing</th></tr></thead><tbody><tr><td><strong>Gmail</strong></td><td>88.1%</td><td>3.8%</td><td>8.1%</td></tr><tr><td><strong>Microsoft</strong></td><td>82.5%</td><td>6.6%</td><td>10.9%</td></tr><tr><td><strong>Yahoo!</strong></td><td>87.4%</td><td>3.8%</td><td>8.8%</td></tr><tr><td><strong>Apple</strong></td><td>66.3%</td><td>22.9%</td><td>10.8%</td></tr></tbody></table></figure> </div></div><script>$RC("B:5","S:5")</script><div hidden id="S:6"><div class="BlockTable_mbt__dHVZr"><figure class="wp-block-table"><table><thead><tr><th>Region</th><th>Inbox</th><th>Spam</th><th>Missing</th></tr></thead><tbody><tr><td><strong>North 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All rights reserved\",\"b_corp_certified_logo\":\"https://corp-backend.brevo.com/wp-content/uploads/2025/05/Bcorp_logo.webp\",\"b_corp_certified_url\":\"https://www.brevo.com/company/bcorp/\",\"enable_get_a_demo_cta\":true,\"get_a_demo\":{\"title\":\"Get a demo\",\"url\":\"https://www.brevo.com/plus/contact/\",\"target\""])</script><script>self.__next_f.push([1,":\"\"},\"drift_options\":{\"location_repeater_\":false}},\"enable_banner\":false,\"drift_configurations\":\"\"},\"pageData\":{\"ID\":12920,\"post_author\":\"12\",\"post_date\":\"2025-04-07 11:07:22\",\"post_title\":\"Email Marketing Benchmarks: Region \u0026 Industry Data (2025)\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"post_name\":\"email-marketing-benchmarks\",\"post_modified\":\"2025-04-09 16:00:22\",\"post_parent\":0,\"post_type\":\"post\",\"media\":{\"12921\":\"https://corp-backend.brevo.com/wp-content/uploads/2024/07/email-marketing-benchmarks.png\",\"12922\":\"https://corp-backend.brevo.com/wp-content/uploads/2024/07/Email_marketing_benchmarks.png\",\"12923\":\"https://corp-backend.brevo.com/wp-content/uploads/2024/07/iStock-1220641274.jpg\",\"12924\":\"https://corp-backend.brevo.com/wp-content/uploads/2024/07/Email-marketing-industry-benchmark-2020-ebook-cover.jpg\",\"12925\":\"https://corp-backend.brevo.com/wp-content/uploads/2024/07/Email-marketing-benchmarks-by-region.png\",\"12926\":\"https://corp-backend.brevo.com/wp-content/uploads/2024/07/email-benchmark-kpis-1.png\",\"12927\":\"https://corp-backend.brevo.com/wp-content/uploads/2024/07/email-benchmark-industry-region.png\"},\"gf_secret\":\"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\",\"lang\":{\"en_US\":{\"ID\":12920,\"path\":\"/blog/email-marketing-benchmarks/\",\"slug\":\"email-marketing-benchmarks\",\"current\":true,\"locale\":\"en\",\"blog_id\":\"1\"}},\"post_date_formated\":\"Apr 07, 2025\",\"og_image\":\"https://corp-backend.brevo.com/wp-content/uploads/2024/07/email-marketing-benchmarks.png\",\"acf\":{\"seo_page_title\":\"Email Marketing Benchmarks: Region \u0026 Industry Data (2025)\",\"seo_meta_description\":\"Email marketing benchmarks by region, industry, and deliverability. Brevo stats: open rate 21%, click-through rate 3.96%, unsubscribe rate 0.15%, bounce rate 0.51%.\",\"seo_focus_keyphrase\":\"email marketing benchmarks\",\"seo_noindex\":\"yes\",\"enable_cta_account_creation\":true,\"enable_featured_articles\":true,\"enable_newsletter_cta\":true,\"archive_thumbnail\":false,\"hide_header\":false,\"header_theme\":\"light\",\"hide_footer\":false,\"external_url\":\"\",\"enable_banner\":false,\"banner_theme\":\"light\",\"banner_color\":\"aqua-teal\",\"hide_header_navigation\":false,\"hide_footer_navigation\":false,\"hide_from_archive\":false,\"enable_schema\":false,\"open_graph_image\":false},\"thumbnail\":\"https://corp-backend.brevo.com/wp-content/uploads/2024/07/email-marketing-benchmarks.png\",\"blocks\":[{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003e\u003cstrong\u003eEmail marketing benchmarks\u003c/strong\u003e\u003cstrong\u003e are a great way to see how your \u003c/strong\u003e\u003cstrong\u003eemail campaigns\u003c/strong\u003e\u003cstrong\u003e compare to the competition.\u003c/strong\u003e\u003c/p\u003e\\n\",\"content\":\"Email marketing benchmarks are a great way to see how your email campaigns compare to the competition.\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eBy analyzing key performance metrics, you can pinpoint your email marketing strategy’s strengths and weaknesses. From there, it’s possible to optimize your email marketing campaigns.\u003c/p\u003e\\n\",\"content\":\"By analyzing key performance metrics, you can pinpoint your ema"])</script><script>self.__next_f.push([1,"il marketing strategy’s strengths and weaknesses. From there, it’s possible to optimize your email marketing campaigns.\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003e\u003ca href=\\\"https://www.brevo.com/blog/best-email-marketing-services/\\\"\u003eEmail marketing platforms\u003c/a\u003e usually let you see your conversion rates and engagement rates (e.g. opens, bounces, and clicks). But what makes a good open rate? How can you tell if your campaign performance holds up against industry standards?\u003c/p\u003e\\n\",\"content\":\"Email marketing platforms usually let you see your conversion rates and engagement rates (e.g. opens, bounces, and clicks). But what makes a good open rate? How can you tell if your campaign performance holds up against industry standards?\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eTo help you out, we’ve pulled together email marketing data from the latest industry benchmarks. Read on to learn more.\u003c/p\u003e\\n\",\"content\":\"To help you out, we’ve pulled together email marketing data from the latest industry benchmarks. Read on to learn more.\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"brevo-acf-blocks/table-of-contents\",\"fields\":{\"title\":\"Email marketing benchmarks: Table of contents\",\"table_of_contents\":[{\"id\":\"email-marketing-benchmark-by-metric\",\"text\":\"Email marketing benchmark by metric\"},{\"id\":\"email-marketing-benchmark-by-region\",\"text\":\"Email marketing benchmark by region\"},{\"id\":\"email-marketing-benchmark-by-industry\",\"text\":\"Email marketing benchmark by industry\"},{\"id\":\"email-marketing-benchmark-by-day-of-the-week\",\"text\":\"Email marketing benchmark by day of the week\"},{\"id\":\"email-marketing-benchmark-by-deliverability\",\"text\":\"Email marketing benchmark by deliverability\"},{\"id\":\"how-to-optimize-your-email-marketing-metrics\",\"text\":\"How to optimize your email marketing metrics\"},{\"id\":\"stack-up-against-email-marketing-benchmarks\",\"text\":\"Stack up against email marketing benchmarks\"}]}},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/heading\",\"attrs\":{\"level\":2,\"anchor\":\"email-marketing-benchmark-by-metric\"},\"innerHTML\":\"\\n\u003ch2 class=\\\"wp-block-heading\\\"\u003eEmail marketing benchmark by metric\u003c/h2\u003e\\n\",\"content\":\"Email marketing benchmark by metric\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eEmail marketing benchmarks look at the industry average for the following \u003ca href=\\\"https://www.brevo.com/blog/email-marketing-metrics-to-track/\\\"\u003eemail marketing metrics\u003c/a\u003e:\u003c/p\u003e\\n\",\"content\":\"Email marketing benchmarks look at the industry average for the following email marketing metrics:\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/list\",\"attrs\":[],\"innerHTML\":\"\\n\u003cul class=\\\"wp-block-list\\\"\u003e\\n\\n\\n\\n\\n\\n\\n\\n\u003c/ul\u003e\\n\",\"content\":\" \",\"innerBlocks\":[{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eAverage open rate\u003c/strong\u003e: percentage of recipients who open your email campaign\u003c/li\u003e\\n\",\"content\":\"Average open rate: percentage of recipients who open your email campaign\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eAverage click-through rate\u003c/strong\u003e\u003cstrong\u003e (\u003c/strong\u003e\u003cstrong\u003eCTR\u003c/strong\u003e\u003cstrong\u003e)\u003c/strong\u003e: percentage of recipients who click on a link in your campaign (based on the total number of recipients)\u003c/li\u003e\\n\",\"content\":\"Average click-through rate (CTR): percentage of recipients who click on a link in your campaign (based on the total number of recipients)\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eAverage click-to-open rate\u003c/strong\u003e\u003cstrong\u003e (\u003c/strong\u003e\u003c"])</script><script>self.__next_f.push([1,"strong\u003eCTOR\u003c/strong\u003e\u003cstrong\u003e)\u003c/strong\u003e: the percentage of recipients who both open your email and click on a link (based on the total number of email opens)\u003c/li\u003e\\n\",\"content\":\"Average click-to-open rate (CTOR): the percentage of recipients who both open your email and click on a link (based on the total number of email opens)\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eAverage unsubscribe rate\u003c/strong\u003e: percentage of recipients who click the \u003ca href=\\\"https://www.brevo.com/blog/how-to-add-unsubscribe-link-to-email/\\\"\u003eunsubscribe link\u003c/a\u003e\u003c/li\u003e\\n\",\"content\":\"Average unsubscribe rate: percentage of recipients who click the unsubscribe link\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eAverage bounce rate\u003c/strong\u003e: percentage of email that were not delivered successfully. Soft bounces are due to temporary reasons (e.g. full inbox, large attachments). Hard bounces are caused by permanent factors (e.g. invalid email addresses).\u003c/li\u003e\\n\",\"content\":\"Average bounce rate: percentage of email that were not delivered successfully. Soft bounces are due to temporary reasons (e.g. full inbox, large attachments). Hard bounces are caused by permanent factors (e.g. invalid email addresses).\",\"innerBlocks\":[]}],\"innerHTML_as_json\":[{\"tag\":\"ul\",\"class\":\"wp-block-list\",\"content\":[{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Average open rate\"},\": percentage of recipients who open your email campaign\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Average click-through rate\"},{\"tag\":\"strong\",\"content\":\" (\"},{\"tag\":\"strong\",\"content\":\"CTR\"},{\"tag\":\"strong\",\"content\":\")\"},\": percentage of recipients who click on a link in your campaign (based on the total number of recipients)\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Average click-to-open rate\"},{\"tag\":\"strong\",\"content\":\" (\"},{\"tag\":\"strong\",\"content\":\"CTOR\"},{\"tag\":\"strong\",\"content\":\")\"},\": the percentage of recipients who both open your email and click on a link (based on the total number of email opens)\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Average unsubscribe rate\"},\": percentage of recipients who click the \",{\"tag\":\"a\",\"href\":\"https://www.brevo.com/blog/how-to-add-unsubscribe-link-to-email/\",\"content\":\"unsubscribe link\"}]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Average bounce rate\"},\": percentage of email that were not delivered successfully. Soft bounces are due to temporary reasons (e.g. full inbox, large attachments). Hard bounces are caused by permanent factors (e.g. invalid email addresses).\"]}]}]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eHere’s the average email open rate, click-through rate, unsubscribe rate, and bounce rate across industries.\u003c/p\u003e\\n\",\"content\":\"Here’s the average email open rate, click-through rate, unsubscribe rate, and bounce rate across industries.\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/table\",\"attrs\":{\"hasFixedLayout\":false},\"innerHTML\":\"\\n\u003cfigure class=\\\"wp-block-table\\\"\u003e\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e\u003cstrong\u003eEmail KPI\u003c/strong\u003e\u003c/th\u003e\u003cth\u003e\u003cstrong\u003eOpen rate\u003c/strong\u003e\u003c/th\u003e\u003cth\u003e\u003cstrong\u003eClick-through rate\u003c/strong\u003e\u003c/th\u003e\u003cth\u003e\u003cstrong\u003eUnsubscribe rate\u003c/strong\u003e\u003c/th\u003e\u003cth\u003e\u003cstrong\u003eSoft bounce rate\u003c/strong\u003e\u003c/th\u003e\u003cth\u003eHard bounce rate\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eOverall rate\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e31.22%\u003c/td\u003e\u003ctd\u003e3.64%\u003c/td\u003e\u003ctd\u003e0.4%\u003c/td\u003e\u003ctd\u003e3.6%\u003c/td\u003e\u003ctd\u003e0.19%\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\u003c/figure\u003e\\n\",\"content\":\"Email KPIOpen rateClick-through rateUnsubscribe rateSoft bounce rateHard bounce rateOverall rate31.22%3.64%0.4%3.6%0.19%\",\"innerBlocks\":[],\"innerHTML_as_json\":[{\"tag\":\"figure\",\"class\":\"wp-block-table\",\"content\":[{\"tag\":\"table\",\"content\":[{\"tag\":\"thead\",\"content\":[{\"tag\":\"tr\",\"content\":[{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Email KPI\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Open rate\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content"])</script><script>self.__next_f.push([1,"\":\"Click-through rate\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Unsubscribe rate\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Soft bounce rate\"}]},{\"tag\":\"th\",\"content\":\"Hard bounce rate\"}]}]},{\"tag\":\"tbody\",\"content\":[{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Overall rate\"}]},{\"tag\":\"td\",\"content\":\"31.22%\"},{\"tag\":\"td\",\"content\":\"3.64%\"},{\"tag\":\"td\",\"content\":\"0.4%\"},{\"tag\":\"td\",\"content\":\"3.6%\"},{\"tag\":\"td\",\"content\":\"0.19%\"}]}]}]}]},\"\\n\"]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003e\u003cem\u003eSource: Brevo Marketing Benchmark 2025: Email KPIs and Omnichannel Trends (based on an analysis of over 44 billion emails from across countries and industries)\u003c/em\u003e\u003c/p\u003e\\n\",\"content\":\"Source: Brevo Marketing Benchmark 2025: Email KPIs and Omnichannel Trends (based on an analysis of over 44 billion emails from across countries and industries)\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"brevo-acf-blocks/infobox\",\"fields\":{\"infobox\":\"\u003cp\u003e\u003cstrong\u003eNote: \u003c/strong\u003eOur data takes into account the Apple MPP update. These figures were calculated based on the number of unique emails opened/clicked/unsubscribed/bounced compared to the number of unique emails delivered.\u003c/p\u003e\\n\",\"innerHTML_as_json\":[{\"tag\":\"p\",\"content\":[{\"tag\":\"strong\",\"content\":\"Note: \"},\"Our data takes into account the Apple MPP update. These figures were calculated based on the number of unique emails opened/clicked/unsubscribed/bounced compared to the number of unique emails delivered.\"]},\"\\n\"]}},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/heading\",\"attrs\":{\"level\":2,\"anchor\":\"email-marketing-benchmark-by-region\"},\"innerHTML\":\"\\n\u003ch2 class=\\\"wp-block-heading\\\"\u003eEmail marketing benchmark by region\u003c/h2\u003e\\n\",\"content\":\"Email marketing benchmark by region\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003e\u003ca href=\\\"https://www.brevo.com/features/email-marketing/\\\"\u003eEmail marketing\u003c/a\u003e metrics differ slightly across regions. Here are a few findings to keep in mind.\u003c/p\u003e\\n\",\"content\":\"Email marketing metrics differ slightly across regions. Here are a few findings to keep in mind.\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/list\",\"attrs\":[],\"innerHTML\":\"\\n\u003cul class=\\\"wp-block-list\\\"\u003e\\n\\n\\n\\n\u003c/ul\u003e\\n\",\"content\":\" \",\"innerBlocks\":[{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eNorth America\u003c/strong\u003e shows strong overall performance.\u003c/li\u003e\\n\",\"content\":\"North America shows strong overall performance.\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eEurope, Middle East, and Africa (EMEA) \u003c/strong\u003ehas strong engagement, due in part to stricter consent policies.\u003c/li\u003e\\n\",\"content\":\"Europe, Middle East, and Africa (EMEA) has strong engagement, due in part to stricter consent policies.\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eLatin America (LATAM) and Asia-Pacific (APAC) \u003c/strong\u003ehave opportunities for growth.\u003c/li\u003e\\n\",\"content\":\"Latin America (LATAM) and Asia-Pacific (APAC) have opportunities for growth.\",\"innerBlocks\":[]}],\"innerHTML_as_json\":[{\"tag\":\"ul\",\"class\":\"wp-block-list\",\"content\":[{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"North America\"},\" shows strong overall performance.\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Europe, Middle East, and Africa (EMEA) \"},\"has strong engagement, due in part to stricter consent policies.\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Latin America (LATAM) and Asia-Pacific (APAC) \"},\"have opportunities for 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rateClick-through rateUnsubscribe rateSoft bounce rateHard bounce rateNorth America29.42%3.38%0.39%4.19%0.22%APAC26.84%3.07%0.32%4.38%0.24%EMEA33.21%4.05%0.41%3.39%0.18%LATAM26.32%2.91%0.20%3.81%0.24%\",\"innerBlocks\":[],\"innerHTML_as_json\":[{\"tag\":\"figure\",\"class\":\"wp-block-table\",\"content\":[{\"tag\":\"table\",\"content\":[{\"tag\":\"thead\",\"content\":[{\"tag\":\"tr\",\"content\":[{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Region\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Open rate\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Click-through rate\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Unsubscribe rate\"}]},{\"tag\":\"th\",\"content\":\"Soft bounce rate\"},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Hard bounce rate\"}]}]}]},{\"tag\":\"tbody\",\"content\":[{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"North America\"}]},{\"tag\":\"td\",\"content\":\"29.42%\"},{\"tag\":\"td\",\"content\":\"3.38%\"},{\"tag\":\"td\",\"content\":\"0.39%\"},{\"tag\":\"td\",\"content\":\"4.19%\"},{\"tag\":\"td\",\"content\":\"0.22%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"APAC\"}]},{\"tag\":\"td\",\"content\":\"26.84%\"},{\"tag\":\"td\",\"content\":\"3.07%\"},{\"tag\":\"td\",\"content\":\"0.32%\"},{\"tag\":\"td\",\"content\":\"4.38%\"},{\"tag\":\"td\",\"content\":\"0.24%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"EMEA\"}]},{\"tag\":\"td\",\"content\":\"33.21%\"},{\"tag\":\"td\",\"content\":\"4.05%\"},{\"tag\":\"td\",\"content\":\"0.41%\"},{\"tag\":\"td\",\"content\":\"3.39%\"},{\"tag\":\"td\",\"content\":\"0.18%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"LATAM\"}]},{\"tag\":\"td\",\"content\":\"26.32%\"},{\"tag\":\"td\",\"content\":\"2.91%\"},{\"tag\":\"td\",\"content\":\"0.20%\"},{\"tag\":\"td\",\"content\":\"3.81%\"},{\"tag\":\"td\",\"content\":\"0.24%\"}]}]}]}]},\"\\n\"]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003e\u003cem\u003e\u003cem\u003eSource: Brevo Marketing Benchmark 2025: Email KPIs and Omnichannel Trends\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\\n\",\"content\":\"Source: Brevo Marketing Benchmark 2025: Email KPIs and Omnichannel Trends\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"brevo-acf-blocks/infobox\",\"fields\":{\"infobox\":\"\u003cp\u003e\u003cstrong\u003eWant to dive deeper?\u003c/strong\u003e Download the full 2025 benchmark and get insights into key industries and multichannel KPIs (from SMS and WhatsApp to push notifications).\u003c/p\u003e\\n\",\"innerHTML_as_json\":[{\"tag\":\"p\",\"content\":[{\"tag\":\"strong\",\"content\":\"Want to dive deeper?\"},\" Download the full 2025 benchmark and get insights into key industries and multichannel KPIs (from SMS and WhatsApp to push notifications).\"]},\"\\n\"]}},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/image\",\"attrs\":{\"lightbox\":{\"enabled\":false},\"id\":28477,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\",\"align\":\"center\"},\"innerHTML\":\"\\n\u003cfigure class=\\\"wp-block-image aligncenter size-full\\\"\u003e\u003ca href=\\\"https://www.brevo.com/resources/brevo-marketing-benchmark/\\\"\u003e\u003cimg src=\\\"https://corp-backend.brevo.com/wp-content/uploads/2025/03/en_industry_benchmark.webp\\\" alt=\\\"\\\" class=\\\"wp-image-28477\\\"/\u003e\u003c/a\u003e\u003c/figure\u003e\\n\",\"content\":\"\",\"innerBlocks\":[]},{\"blockName\":n"])</script><script>self.__next_f.push([1,"ull,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/buttons\",\"attrs\":[],\"innerHTML\":\"\\n\u003cdiv class=\\\"wp-block-buttons\\\"\u003e\u003c/div\u003e\\n\",\"content\":\"\",\"innerBlocks\":[{\"blockName\":\"core/button\",\"attrs\":[],\"innerHTML\":\"\\n\u003cdiv class=\\\"wp-block-button\\\"\u003e\u003ca class=\\\"wp-block-button__link wp-element-button\\\" href=\\\"https://www.brevo.com/resources/brevo-marketing-benchmark/\\\"\u003eGet the full 2025 benchmark\u003c/a\u003e\u003c/div\u003e\\n\",\"content\":\"Get the full 2025 benchmark\",\"innerBlocks\":[]}]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/heading\",\"attrs\":{\"level\":2,\"anchor\":\"email-marketing-benchmark-by-industry\"},\"innerHTML\":\"\\n\u003ch2 class=\\\"wp-block-heading\\\"\u003eEmail marketing benchmark by industry\u003c/h2\u003e\\n\",\"content\":\"Email marketing benchmark by industry\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eEmail marketing metrics can also vary widely by industry. Here are the highest and lowest industries according to different industry benchmarks.\u003c/p\u003e\\n\",\"content\":\"Email marketing metrics can also vary widely by industry. Here are the highest and lowest industries according to different industry benchmarks.\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/heading\",\"attrs\":{\"level\":3,\"anchor\":\"top-performing-industries\"},\"innerHTML\":\"\\n\u003ch3 class=\\\"wp-block-heading\\\"\u003eTop-performing industries\u003c/h3\u003e\\n\",\"content\":\"Top-performing industries\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eThese are the top industries based on Brevo’s 2025 Marketing Benchmark:\u003c/p\u003e\\n\",\"content\":\"These are the top industries based on Brevo’s 2025 Marketing Benchmark:\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/list\",\"attrs\":[],\"innerHTML\":\"\\n\u003cul class=\\\"wp-block-list\\\"\u003e\\n\\n\\n\\n\u003c/ul\u003e\\n\",\"content\":\" \",\"innerBlocks\":[{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003ePublic Administration\u003c/strong\u003e has the highest click-through rate (CTR) due to perceived importance and relevant content.\u003c/li\u003e\\n\",\"content\":\"Public Administration has the highest click-through rate (CTR) due to perceived importance and relevant content.\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003ca href=\\\"https://www.brevo.com/blog/email-marketing-for-nonprofits/\\\"\u003e\u003cstrong\u003eNon-profits\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e \u003c/strong\u003ehave the second highest open rate and the lowest unsubscription rate.\u003c/li\u003e\\n\",\"content\":\"Non-profits have the second highest open rate and the lowest unsubscription rate.\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eCulture and Arts\u003c/strong\u003e as well as \u003cstrong\u003eTravel and Tourism\u003c/strong\u003e have the lowest hard bounce rates, given good list hygiene.\u003c/li\u003e\\n\",\"content\":\"Culture and Arts as well as Travel and Tourism have the lowest hard bounce rates, given good list hygiene.\",\"innerBlocks\":[]}],\"innerHTML_as_json\":[{\"tag\":\"ul\",\"class\":\"wp-block-list\",\"content\":[{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Public Administration\"},\" has the highest click-through rate (CTR) due to perceived importance and relevant content.\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"a\",\"href\":\"https://www.brevo.com/blog/email-marketing-for-nonprofits/\",\"content\":[{\"tag\":\"strong\",\"content\":\"Non-profits\"}]},{\"tag\":\"strong\",\"content\":\" \"},\"have the second highest open rate and the lowest unsubscription rate.\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Culture and Arts\"},\" as well as \",{\"tag\":\"strong\",\"content\":\"Travel and Tourism\"},\" have the lowest hard bounce rates, given good list hygiene.\"]}]}]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp"])</script><script>self.__next_f.push([1,"\u003eMore detailed statistics can be found in the full report. Here’s more campaign performance data from some of the highest-performing industries, taken from other sources.\u003c/p\u003e\\n\",\"content\":\"More detailed statistics can be found in the full report. Here’s more campaign performance data from some of the highest-performing industries, taken from other sources.\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/table\",\"attrs\":{\"hasFixedLayout\":false},\"innerHTML\":\"\\n\u003cfigure class=\\\"wp-block-table\\\"\u003e\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e\u003cstrong\u003eIndustry\u003c/strong\u003e\u003c/th\u003e\u003cth\u003e\u003cstrong\u003eOpen rate\u003c/strong\u003e\u003c/th\u003e\u003cth\u003e\u003cstrong\u003eClick-through rate\u003c/strong\u003e\u003c/th\u003e\u003cth\u003e\u003cstrong\u003eClick-to-open rate\u003c/strong\u003e\u003c/th\u003e\u003cth\u003e\u003cstrong\u003eUnsubscribe rate\u003c/strong\u003e\u003c/th\u003e\u003cth\u003e\u003cstrong\u003eBounce rate\u003c/strong\u003e\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eGovernment\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e46.94%\u003c/td\u003e\u003ctd\u003e3.87%\u003c/td\u003e\u003ctd\u003e8.24%\u003c/td\u003e\u003ctd\u003e0.1%\u003c/td\u003e\u003ctd\u003e0.37%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eNonprofits\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e46.49%\u003c/td\u003e\u003ctd\u003e3.78%\u003c/td\u003e\u003ctd\u003e8.14%\u003c/td\u003e\u003ctd\u003e0.17%\u003c/td\u003e\u003ctd\u003e0.42%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eReligion\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e44.24%\u003c/td\u003e\u003ctd\u003e5.11%\u003c/td\u003e\u003ctd\u003e11.54%\u003c/td\u003e\u003ctd\u003e0.17%\u003c/td\u003e\u003ctd\u003e0.31%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eBlogger\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e43%\u003c/td\u003e\u003ctd\u003e5.25%\u003c/td\u003e\u003ctd\u003e12.22%\u003c/td\u003e\u003ctd\u003e0.18%\u003c/td\u003e\u003ctd\u003e0.26%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eTelecommunications\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e40.52%\u003c/td\u003e\u003ctd\u003e4.89%\u003c/td\u003e\u003ctd\u003e12.06%\u003c/td\u003e\u003ctd\u003e0.06%\u003c/td\u003e\u003ctd\u003e0.18%\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\u003c/figure\u003e\\n\",\"content\":\"IndustryOpen rateClick-through rateClick-to-open rateUnsubscribe rateBounce rateGovernment46.94%3.87%8.24%0.1%0.37%Nonprofits46.49%3.78%8.14%0.17%0.42%Religion44.24%5.11%11.54%0.17%0.31%Blogger43%5.25%12.22%0.18%0.26%Telecommunications40.52%4.89%12.06%0.06%0.18%\",\"innerBlocks\":[],\"innerHTML_as_json\":[{\"tag\":\"figure\",\"class\":\"wp-block-table\",\"content\":[{\"tag\":\"table\",\"content\":[{\"tag\":\"thead\",\"content\":[{\"tag\":\"tr\",\"content\":[{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Industry\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Open rate\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Click-through rate\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Click-to-open rate\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Unsubscribe rate\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Bounce rate\"}]}]}]},{\"tag\":\"tbody\",\"content\":[{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Government\"}]},{\"tag\":\"td\",\"content\":\"46.94%\"},{\"tag\":\"td\",\"content\":\"3.87%\"},{\"tag\":\"td\",\"content\":\"8.24%\"},{\"tag\":\"td\",\"content\":\"0.1%\"},{\"tag\":\"td\",\"content\":\"0.37%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Nonprofits\"}]},{\"tag\":\"td\",\"content\":\"46.49%\"},{\"tag\":\"td\",\"content\":\"3.78%\"},{\"tag\":\"td\",\"content\":\"8.14%\"},{\"tag\":\"td\",\"content\":\"0.17%\"},{\"tag\":\"td\",\"content\":\"0.42%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Religion\"}]},{\"tag\":\"td\",\"content\":\"44.24%\"},{\"tag\":\"td\",\"content\":\"5.11%\"},{\"tag\":\"td\",\"content\":\"11.54%\"},{\"tag\":\"td\",\"content\":\"0.17%\"},{\"tag\":\"td\",\"content\":\"0.31%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Blogger\"}]},{\"tag\":\"td\",\"content\":\"43%\"},{\"tag\":\"td\",\"content\":\"5.25%\"},{\"tag\":\"td\",\"content\":\"12.22%\"},{\"tag\":\"td\",\"content\":\"0.18%\"},{\"tag\":\"td\",\"content\":\"0.26%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Telecommunications\"}]},{\"tag\":\"td\",\"content\":\"40.52%\"},{\"tag\":\"td\",\"content\":\"4.89%\"},{\"tag\":\"td\",\"content\":\"12.06%\"},{\"tag\":\"td\",\"content\":\"0.06%\"},{\"tag\":\"td\",\"content\":\"0.18%\"}]}]}]}]},\"\\n\"]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003e\u003cem\u003eSource: MailerLite Email Marketing Benchmark 2023, based on campaign data of MailerLite customers in the USA, Canada, and the UK\u003c/em\u003e\u003c/p\u003e\\n\",\"content\":\"Source: MailerLite Email Marketing Benchmark 2023, based on campaign data of MailerLite customers in the USA, Canada, and the UK\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHT"])</script><script>self.__next_f.push([1,"ML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/heading\",\"attrs\":{\"level\":3,\"anchor\":\"lower-performing-industries\"},\"innerHTML\":\"\\n\u003ch3 class=\\\"wp-block-heading\\\"\u003eLower-performing industries\u003c/h3\u003e\\n\",\"content\":\"Lower-performing industries\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eAnother industry benchmark found that \u003cstrong\u003eTechnology Services\u003c/strong\u003e has a low average open rate of 24.28% (\u003cem\u003eSource: Constant Contact Average industry rates for email as of March 2024\u003c/em\u003e).\u003c/p\u003e\\n\",\"content\":\"Another industry benchmark found that Technology Services has a low average open rate of 24.28% (Source: Constant Contact Average industry rates for email as of March 2024).\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eHere’s more campaign performance data from some of the lower-performing industries.\u003c/p\u003e\\n\",\"content\":\"Here’s more campaign performance data from some of the lower-performing 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rate\"}]}]}]},{\"tag\":\"tbody\",\"content\":[{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Business and Financial services\"}]},{\"tag\":\"td\",\"content\":\"39.48%\"},{\"tag\":\"td\",\"content\":\"1.1%\"},{\"tag\":\"td\",\"content\":\"2.79%\"},{\"tag\":\"td\",\"content\":\"0.17%\"},{\"tag\":\"td\",\"content\":\"0.27%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Ecommerce\"}]},{\"tag\":\"td\",\"content\":\"38.58%\"},{\"tag\":\"td\",\"content\":\"2.08%\"},{\"tag\":\"td\",\"content\":\"5.4%\"},{\"tag\":\"td\",\"content\":\"0.25%\"},{\"tag\":\"td\",\"content\":\"0.31%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Marketing and Advertising\"}]},{\"tag\":\"td\",\"content\":\"33.62%\"},{\"tag\":\"td\",\"content\":\"2.02%\"},{\"tag\":\"td\",\"content\":\"6%\"},{\"tag\":\"td\",\"content\":\"0.18%\"},{\"tag\":\"td\",\"content\":\"0.21%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Games\"}]},{\"tag\":\"td\",\"content\":\"32.02%\"},{\"tag\":\"td\",\"content"])</script><script>self.__next_f.push([1,"\":\"3.75%\"},{\"tag\":\"td\",\"content\":\"11.7%\"},{\"tag\":\"td\",\"content\":\"0.15%\"},{\"tag\":\"td\",\"content\":\"0.16%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Construction\"}]},{\"tag\":\"td\",\"content\":\"32.48%\"},{\"tag\":\"td\",\"content\":\"4.55%\"},{\"tag\":\"td\",\"content\":\"14.01%\"},{\"tag\":\"td\",\"content\":\"0.3%\"},{\"tag\":\"td\",\"content\":\"1.31%\"}]}]}]}]},\"\\n\"]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003e\u003cem\u003eSource: MailerLite Email Marketing Benchmark 2023\u003c/em\u003e\u003c/p\u003e\\n\",\"content\":\"Source: MailerLite Email Marketing Benchmark 2023\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/heading\",\"attrs\":{\"level\":2,\"anchor\":\"email-marketing-benchmark-by-day-of-the-week\"},\"innerHTML\":\"\\n\u003ch2 class=\\\"wp-block-heading\\\"\u003eEmail marketing benchmark by day of the week\u003c/h2\u003e\\n\",\"content\":\"Email marketing benchmark by day of the week\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eWhen you send out your email marketing campaigns can also have an impact on performance.\u0026nbsp;\u003c/p\u003e\\n\",\"content\":\"When you send out your email marketing campaigns can also have an impact on performance.\u0026nbsp;\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/list\",\"attrs\":[],\"innerHTML\":\"\\n\u003cul class=\\\"wp-block-list\\\"\u003e\\n\\n\u003c/ul\u003e\\n\",\"content\":\" \",\"innerBlocks\":[{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eBest days to send an \u003c/strong\u003e\u003cstrong\u003eemail campaign\u003c/strong\u003e: Monday and Tuesday have the highest open and click-through rates.\u003c/li\u003e\\n\",\"content\":\"Best days to send an email campaign: Monday and Tuesday have the highest open and click-through rates.\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eWorst days to send an \u003c/strong\u003e\u003cstrong\u003eemail campaign\u003c/strong\u003e: Saturday and Sunday have the lowest open and click-through rates.\u003c/li\u003e\\n\",\"content\":\"Worst days to send an email campaign: Saturday and Sunday have the lowest open and click-through rates.\",\"innerBlocks\":[]}],\"innerHTML_as_json\":[{\"tag\":\"ul\",\"class\":\"wp-block-list\",\"content\":[{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Best days to send an \"},{\"tag\":\"strong\",\"content\":\"email campaign\"},\": Monday and Tuesday have the highest open and click-through rates.\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Worst days to send an \"},{\"tag\":\"strong\",\"content\":\"email campaign\"},\": Saturday and Sunday have the lowest open and click-through rates.\"]}]}]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eHere are a few email performance metrics by day of the week.\u003c/p\u003e\\n\",\"content\":\"Here are a few email performance metrics by day of the week.\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/table\",\"attrs\":{\"hasFixedLayout\":false},\"innerHTML\":\"\\n\u003cfigure class=\\\"wp-block-table\\\"\u003e\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e\u003cstrong\u003eDay\u003c/strong\u003e\u003c/th\u003e\u003cth\u003e\u003cstrong\u003eOpen rate\u003c/strong\u003e\u003c/th\u003e\u003cth\u003e\u003cstrong\u003eClick-through rate\u003c/strong\u003e\u003c/th\u003e\u003cth\u003e\u003cstrong\u003eClick-to-open rate\u003c/strong\u003e\u003c/th\u003e\u003cth\u003e\u003cstrong\u003eUnsubscribe rate\u003c/strong\u003e\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eSunday\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e20.3%\u003c/td\u003e\u003ctd\u003e2.1%\u003c/td\u003e\u003ctd\u003e10.1%\u003c/td\u003e\u003ctd\u003e0.1%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eMonday\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e22.0%\u003c/td\u003e\u003ctd\u003e2.3%\u003c/td\u003e\u003ctd\u003e10.6%\u003c/td\u003e\u003ctd\u003e0.1%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eTuesday\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e21.8%\u003c/td\u003e\u003ctd\u003e2.4%\u003c/td\u003e\u003ctd\u003e10.8%\u003c/td\u003e\u003ctd\u003e0.1%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eWednesday\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e21.8%\u003c/td\u003e\u003ctd\u003e2.3%\u003c/td\u003e\u003ctd\u003e10.7%\u003c/td\u003e\u003ctd\u003e0.1%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eThursday\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e21.7%\u003c/td\u003e\u003ctd\u003e2.3%\u003c/td\u003e\u003ctd\u003e10.7%\u003c/td\u003e\u003ctd\u003e0.1%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eFriday\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e21.6%\u003c/td\u003e\u003ctd\u003e2.2%\u003c/td\u003e\u003ctd\u003e10.1%\u003c/td\u003e\u003ctd\u003e0.1%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eSaturday\u003c/strong\u003e\u003c"])</script><script>self.__next_f.push([1,"/td\u003e\u003ctd\u003e20.5%\u003c/td\u003e\u003ctd\u003e2.1%\u003c/td\u003e\u003ctd\u003e10.1%\u003c/td\u003e\u003ctd\u003e0.1%\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\u003c/figure\u003e\\n\",\"content\":\"DayOpen rateClick-through rateClick-to-open rateUnsubscribe rateSunday20.3%2.1%10.1%0.1%Monday22.0%2.3%10.6%0.1%Tuesday21.8%2.4%10.8%0.1%Wednesday21.8%2.3%10.7%0.1%Thursday21.7%2.3%10.7%0.1%Friday21.6%2.2%10.1%0.1%Saturday20.5%2.1%10.1%0.1%\",\"innerBlocks\":[],\"innerHTML_as_json\":[{\"tag\":\"figure\",\"class\":\"wp-block-table\",\"content\":[{\"tag\":\"table\",\"content\":[{\"tag\":\"thead\",\"content\":[{\"tag\":\"tr\",\"content\":[{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Day\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Open rate\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Click-through rate\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Click-to-open rate\"}]},{\"tag\":\"th\",\"content\":[{\"tag\":\"strong\",\"content\":\"Unsubscribe rate\"}]}]}]},{\"tag\":\"tbody\",\"content\":[{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Sunday\"}]},{\"tag\":\"td\",\"content\":\"20.3%\"},{\"tag\":\"td\",\"content\":\"2.1%\"},{\"tag\":\"td\",\"content\":\"10.1%\"},{\"tag\":\"td\",\"content\":\"0.1%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Monday\"}]},{\"tag\":\"td\",\"content\":\"22.0%\"},{\"tag\":\"td\",\"content\":\"2.3%\"},{\"tag\":\"td\",\"content\":\"10.6%\"},{\"tag\":\"td\",\"content\":\"0.1%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Tuesday\"}]},{\"tag\":\"td\",\"content\":\"21.8%\"},{\"tag\":\"td\",\"content\":\"2.4%\"},{\"tag\":\"td\",\"content\":\"10.8%\"},{\"tag\":\"td\",\"content\":\"0.1%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Wednesday\"}]},{\"tag\":\"td\",\"content\":\"21.8%\"},{\"tag\":\"td\",\"content\":\"2.3%\"},{\"tag\":\"td\",\"content\":\"10.7%\"},{\"tag\":\"td\",\"content\":\"0.1%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Thursday\"}]},{\"tag\":\"td\",\"content\":\"21.7%\"},{\"tag\":\"td\",\"content\":\"2.3%\"},{\"tag\":\"td\",\"content\":\"10.7%\"},{\"tag\":\"td\",\"content\":\"0.1%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Friday\"}]},{\"tag\":\"td\",\"content\":\"21.6%\"},{\"tag\":\"td\",\"content\":\"2.2%\"},{\"tag\":\"td\",\"content\":\"10.1%\"},{\"tag\":\"td\",\"content\":\"0.1%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Saturday\"}]},{\"tag\":\"td\",\"content\":\"20.5%\"},{\"tag\":\"td\",\"content\":\"2.1%\"},{\"tag\":\"td\",\"content\":\"10.1%\"},{\"tag\":\"td\",\"content\":\"0.1%\"}]}]}]}]},\"\\n\"]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003e\u003cem\u003eSource: Campaign Monitor 2022 Email Marketing Benchmarks Report\u003c/em\u003e\u003c/p\u003e\\n\",\"content\":\"Source: Campaign Monitor 2022 Email Marketing Benchmarks Report\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"brevo-acf-blocks/infobox\",\"fields\":{\"infobox\":\"\u003cp\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e: \u003ca href=\\\"https://www.brevo.com/blog/best-time-to-send-email/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\"\u003eBest Time to Send an Email: Day, Hour, Industry [Data Study]\u003c/a\u003e\u003c/p\u003e\\n\",\"innerHTML_as_json\":[{\"tag\":\"p\",\"content\":[{\"tag\":\"strong\",\"content\":\"Further reading\"},\": \",{\"tag\":\"a\",\"href\":\"https://www.brevo.com/blog/best-time-to-send-email/\",\"target\":\"_blank\",\"rel\":\"noreferrer noopener\",\"content\":\"Best Time to Send an Email: Day, Hour, Industry [Data 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Here are the main \u003ca href=\\\"https://www.brevo.com/blog/email-deliverability-best-practices/\\\"\u003eemail deliverability\u003c/a\u003e statistics, relative t"])</script><script>self.__next_f.push([1,"o the total number of emails sent.\u003c/p\u003e\\n\",\"content\":\"Different factors can determine whether your campaigns end up in the inbox or the spam filter. Here are the main email deliverability statistics, relative to the total number of emails sent.\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/list\",\"attrs\":[],\"innerHTML\":\"\\n\u003cul class=\\\"wp-block-list\\\"\u003e\\n\\n\\n\\n\u003c/ul\u003e\\n\",\"content\":\" \",\"innerBlocks\":[{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eInbox placement rate\u003c/strong\u003e: percentage of emails delivered to the inbox\u003c/li\u003e\\n\",\"content\":\"Inbox placement rate: percentage of emails delivered to the inbox\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eSpam placement rate\u003c/strong\u003e: percentage of emails delivered to the spam folder\u003c/li\u003e\\n\",\"content\":\"Spam placement rate: percentage of emails delivered to the spam folder\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eMissing rate\u003c/strong\u003e: percentage of emails that did not arrive in the inbox or spam folder\u003c/li\u003e\\n\",\"content\":\"Missing rate: percentage of emails that did not arrive in the inbox or spam folder\",\"innerBlocks\":[]}],\"innerHTML_as_json\":[{\"tag\":\"ul\",\"class\":\"wp-block-list\",\"content\":[{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Inbox placement rate\"},\": percentage of emails delivered to the inbox\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Spam placement rate\"},\": percentage of emails delivered to the spam folder\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Missing rate\"},\": percentage of emails that did not arrive in the inbox or spam folder\"]}]}]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/heading\",\"attrs\":{\"level\":3,\"anchor\":\"email-deliverability-by-mailbox-provider\"},\"innerHTML\":\"\\n\u003ch3 class=\\\"wp-block-heading\\\"\u003eEmail deliverability by mailbox provider\u003c/h3\u003e\\n\",\"content\":\"Email deliverability by mailbox provider\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eMailbox providers can also have a big impact on email deliverability. Here’s where campaigns tend to land according to the top email clients.\u003c/p\u003e\\n\",\"content\":\"Mailbox providers can also have a big impact on email deliverability. Here’s where campaigns tend to land according to the top email clients.\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/table\",\"attrs\":{\"hasFixedLayout\":false},\"innerHTML\":\"\\n\u003cfigure class=\\\"wp-block-table\\\"\u003e\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003eMailbox provider\u003c/th\u003e\u003cth\u003eInbox\u003c/th\u003e\u003cth\u003eSpam\u003c/th\u003e\u003cth\u003eMissing\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eGmail\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e88.1%\u003c/td\u003e\u003ctd\u003e3.8%\u003c/td\u003e\u003ctd\u003e8.1%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eMicrosoft\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e82.5%\u003c/td\u003e\u003ctd\u003e6.6%\u003c/td\u003e\u003ctd\u003e10.9%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eYahoo!\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e87.4%\u003c/td\u003e\u003ctd\u003e3.8%\u003c/td\u003e\u003ctd\u003e8.8%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eApple\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e66.3%\u003c/td\u003e\u003ctd\u003e22.9%\u003c/td\u003e\u003ctd\u003e10.8%\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\u003c/figure\u003e\\n\",\"content\":\"Mailbox providerInboxSpamMissingGmail88.1%3.8%8.1%Microsoft82.5%6.6%10.9%Yahoo!87.4%3.8%8.8%Apple66.3%22.9%10.8%\",\"innerBlocks\":[],\"innerHTML_as_json\":[{\"tag\":\"figure\",\"class\":\"wp-block-table\",\"content\":[{\"tag\":\"table\",\"content\":[{\"tag\":\"thead\",\"content\":[{\"tag\":\"tr\",\"content\":[{\"tag\":\"th\",\"content\":\"Mailbox provider\"},{\"tag\":\"th\",\"content\":\"Inbox\"},{\"tag\":\"th\",\"content\":\"Spam\"},{\"tag\":\"th\",\"content\":\"Missing\"}]}]},{\"tag\":\"tbody\",\"content\":[{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Gmail\"}]},{\"tag\":\"td\",\"content\":\"88.1%\"},{\"tag\":\"td\",\"content\":\"3.8%\"},{\"tag\":\"td\",\"content\":\"8.1%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Microsoft\"}]},{\"tag\":\"td\",\"content\":\"82.5%\"},{\"tag\":\"td\",\"content\":\"6.6%\"},{\"tag\":\"td\",\"content\":\"10.9%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"con"])</script><script>self.__next_f.push([1,"tent\":\"Yahoo!\"}]},{\"tag\":\"td\",\"content\":\"87.4%\"},{\"tag\":\"td\",\"content\":\"3.8%\"},{\"tag\":\"td\",\"content\":\"8.8%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Apple\"}]},{\"tag\":\"td\",\"content\":\"66.3%\"},{\"tag\":\"td\",\"content\":\"22.9%\"},{\"tag\":\"td\",\"content\":\"10.8%\"}]}]}]}]},\"\\n\"]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003e\u003cem\u003eSource: Validity Email Deliverability 2023 Benchmark\u003c/em\u003e\u003c/p\u003e\\n\",\"content\":\"Source: Validity Email Deliverability 2023 Benchmark\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eNote: Apple introduced Mail Privacy Protection in September 2021, which made it harder to track open rates.\u003c/p\u003e\\n\",\"content\":\"Note: Apple introduced Mail Privacy Protection in September 2021, which made it harder to track open rates.\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"brevo-acf-blocks/infobox\",\"fields\":{\"infobox\":\"\u003cp\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e: \u003ca href=\\\"https://www.brevo.com/blog/gmail-and-yahoo-sender-requirements/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\"\u003eHow to Prepare for Gmail and Yahoo! Sender Requirements\u003c/a\u003e\u003c/p\u003e\\n\",\"innerHTML_as_json\":[{\"tag\":\"p\",\"content\":[{\"tag\":\"strong\",\"content\":\"Further reading\"},\": \",{\"tag\":\"a\",\"href\":\"https://www.brevo.com/blog/gmail-and-yahoo-sender-requirements/\",\"target\":\"_blank\",\"rel\":\"noreferrer noopener\",\"content\":\"How to Prepare for Gmail and Yahoo! Sender Requirements\"}]},\"\\n\"]}},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/heading\",\"attrs\":{\"level\":3,\"anchor\":\"email-deliverability-by-region\"},\"innerHTML\":\"\\n\u003ch3 class=\\\"wp-block-heading\\\"\u003eEmail deliverability by region\u003c/h3\u003e\\n\",\"content\":\"Email deliverability by region\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eEmail deliverability rates also vary by region. There are also significant differences between countries within the same region. Here are a few insights to keep in mind.\u003c/p\u003e\\n\",\"content\":\"Email deliverability rates also vary by region. There are also significant differences between countries within the same region. Here are a few insights to keep in mind.\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/list\",\"attrs\":[],\"innerHTML\":\"\\n\u003cul class=\\\"wp-block-list\\\"\u003e\\n\\n\\n\\n\u003c/ul\u003e\\n\",\"content\":\" \",\"innerBlocks\":[{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eEurope\u003c/strong\u003e has among the highest inbox placement rates in the world. This is due in part to the \u003ca href=\\\"https://www.brevo.com/blog/gdpr-email-marketing/\\\"\u003eGDPR\u003c/a\u003e, which wrote several digital marketing best practices into the law.\u003c/li\u003e\\n\",\"content\":\"Europe has among the highest inbox placement rates in the world. This is due in part to the GDPR, which wrote several digital marketing best practices into the law.\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eNorth America \u003c/strong\u003edeliverability rates differ between countries. Canada has higher inbox placement rates than the US. However, this is starting to change with recent US privacy laws (e.g. CAN-SPAM, CCPA).\u003c/li\u003e\\n\",\"content\":\"North America deliverability rates differ between countries. Canada has higher inbox placement rates than the US. However, this is starting to change with recent US privacy laws (e.g. CAN-SPAM, CCPA).\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eAPAC\u003c/strong\u003e deliverability rates also vary greatly within the region. Australia and China have much higher inbox placements compared to India.\u003c/li\u003e\\n\",\"content\":\"APAC deliverability rates also vary greatly within the region. Australia and China h"])</script><script>self.__next_f.push([1,"ave much higher inbox placements compared to India.\",\"innerBlocks\":[]}],\"innerHTML_as_json\":[{\"tag\":\"ul\",\"class\":\"wp-block-list\",\"content\":[{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Europe\"},\" has among the highest inbox placement rates in the world. This is due in part to the \",{\"tag\":\"a\",\"href\":\"https://www.brevo.com/blog/gdpr-email-marketing/\",\"content\":\"GDPR\"},\", which wrote several digital marketing best practices into the law.\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"North America \"},\"deliverability rates differ between countries. Canada has higher inbox placement rates than the US. However, this is starting to change with recent US privacy laws (e.g. CAN-SPAM, CCPA).\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"APAC\"},\" deliverability rates also vary greatly within the region. Australia and China have much higher inbox placements compared to India.\"]}]}]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/table\",\"attrs\":{\"hasFixedLayout\":false},\"innerHTML\":\"\\n\u003cfigure class=\\\"wp-block-table\\\"\u003e\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003eRegion\u003c/th\u003e\u003cth\u003eInbox\u003c/th\u003e\u003cth\u003eSpam\u003c/th\u003e\u003cth\u003eMissing\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eNorth America\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e84.6%\u003c/td\u003e\u003ctd\u003e6.3%\u003c/td\u003e\u003ctd\u003e9.1%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eEurope\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e91%\u003c/td\u003e\u003ctd\u003e2%\u003c/td\u003e\u003ctd\u003e10.9%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eAPAC\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e78.2%\u003c/td\u003e\u003ctd\u003e3.6%\u003c/td\u003e\u003ctd\u003e8.8%\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eLATAM\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e87.4%\u003c/td\u003e\u003ctd\u003e6.4%\u003c/td\u003e\u003ctd\u003e10.8%\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\u003c/figure\u003e\\n\",\"content\":\"RegionInboxSpamMissingNorth America84.6%6.3%9.1%Europe91%2%10.9%APAC78.2%3.6%8.8%LATAM87.4%6.4%10.8%\",\"innerBlocks\":[],\"innerHTML_as_json\":[{\"tag\":\"figure\",\"class\":\"wp-block-table\",\"content\":[{\"tag\":\"table\",\"content\":[{\"tag\":\"thead\",\"content\":[{\"tag\":\"tr\",\"content\":[{\"tag\":\"th\",\"content\":\"Region\"},{\"tag\":\"th\",\"content\":\"Inbox\"},{\"tag\":\"th\",\"content\":\"Spam\"},{\"tag\":\"th\",\"content\":\"Missing\"}]}]},{\"tag\":\"tbody\",\"content\":[{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"North America\"}]},{\"tag\":\"td\",\"content\":\"84.6%\"},{\"tag\":\"td\",\"content\":\"6.3%\"},{\"tag\":\"td\",\"content\":\"9.1%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"Europe\"}]},{\"tag\":\"td\",\"content\":\"91%\"},{\"tag\":\"td\",\"content\":\"2%\"},{\"tag\":\"td\",\"content\":\"10.9%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"APAC\"}]},{\"tag\":\"td\",\"content\":\"78.2%\"},{\"tag\":\"td\",\"content\":\"3.6%\"},{\"tag\":\"td\",\"content\":\"8.8%\"}]},{\"tag\":\"tr\",\"content\":[{\"tag\":\"td\",\"content\":[{\"tag\":\"strong\",\"content\":\"LATAM\"}]},{\"tag\":\"td\",\"content\":\"87.4%\"},{\"tag\":\"td\",\"content\":\"6.4%\"},{\"tag\":\"td\",\"content\":\"10.8%\"}]}]}]}]},\"\\n\"]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003e\u003cem\u003eSource: Validity Email Deliverability 2023 Benchmark\u003c/em\u003e\u003c/p\u003e\\n\",\"content\":\"Source: Validity Email Deliverability 2023 Benchmark\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/heading\",\"attrs\":{\"level\":2,\"anchor\":\"how-to-optimize-your-email-marketing-metrics\"},\"innerHTML\":\"\\n\u003ch2 class=\\\"wp-block-heading\\\"\u003eHow to optimize your email marketing metrics\u003c/h2\u003e\\n\",\"content\":\"How to optimize your email marketing metrics\",\"innerBlocks\":[]},{\"blockName\":null,\"attrs\":[],\"innerBlocks\":[],\"innerHTML\":\"\\n\\n\",\"innerContent\":[\"\\n\\n\"]},{\"blockName\":\"core/paragraph\",\"attrs\":[],\"innerHTML\":\"\\n\u003cp\u003eAre your campaigns falling short of email marketing benchmarks? 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This will help you avoid collecting invalid email addresses and comply with data privacy regulations.\u003c/li\u003e\\n\",\"content\":\"Use double opt-in. This will help you avoid collecting invalid email addresses and comply with data privacy regulations.\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eDo \u003c/strong\u003e\u003ca href=\\\"https://www.brevo.com/blog/email-list-cleaning/\\\"\u003e\u003cstrong\u003eregular \u003c/strong\u003e\u003cstrong\u003eemail list\u003c/strong\u003e\u003cstrong\u003e cleaning\u003c/strong\u003e\u003c/a\u003e. Remove inactive subscribers at least once or twice a year.\u003c/li\u003e\\n\",\"content\":\"Do regular email list cleaning. 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You can also A/B test call-to-actions (CTAs) and email content.\u003c/li\u003e\\n\",\"content\":\"Run A/B tests. Boost opens and clicks with email subject line testing. You can also A/B test call-to-actions (CTAs) and email content.\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eSend \u003c/strong\u003e\u003ca href=\\\"https://www.brevo.com/blog/email-personalization-tips/\\\"\u003e\u003cstrong\u003epersonalized emails\u003c/strong\u003e\u003c/a\u003e. Adding a name to the subject line or preview text will help you grab attention in a crowded inbox.\u003c/li\u003e\\n\",\"content\":\"Send personalized emails. Adding a name to the subject line or preview text will help you grab attention in a crowded inbox.\",\"innerBlocks\":[]},{\"blockName\":\"core/list-item\",\"attrs\":[],\"innerHTML\":\"\\n\u003cli\u003e\u003cstrong\u003eSchedule campaigns with \u003c/strong\u003e\u003ca href=\\\"https://www.brevo.com/blog/what-is-marketing-automation/\\\"\u003e\u003cstrong\u003emarketing automation\u003c/strong\u003e\u003c/a\u003e. Brevo’s \u003ca href=\\\"https://help.brevo.com/hc/en-us/articles/4887607089810-Send-Time-Optimization-Send-your-campaign-at-the-best-time\\\"\u003eBest time feature\u003c/a\u003e lets you send campaigns at the best time for each individual recipient.\u003c/li\u003e\\n\",\"content\":\"Schedule campaigns with marketing automation. Brevo’s Best time feature lets you send campaigns at the best time for each individual recipient.\",\"innerBlocks\":[]}],\"innerHTML_as_json\":[{\"tag\":\"ul\",\"class\":\"wp-block-list\",\"content\":[{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Use \"},{\"tag\":\"a\",\"href\":\"https://www.brevo.com/blog/double-opt-in/\",\"content\":[{\"tag\":\"strong\",\"content\":\"double \"},{\"tag\":\"strong\",\"content\":\"opt-in\"}]},\". This will help you avoid collecting invalid email addresses and comply with data privacy regulations.\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Do \"},{\"tag\":\"a\",\"href\":\"https://www.brevo.com/blog/email-list-cleaning/\",\"content\":[{\"tag\":\"strong\",\"content\":\"regular \"},{\"tag\":\"strong\",\"content\":\"email list\"},{\"tag\":\"strong\",\"content\":\" cleaning\"}]},\". Remove inactive subscribers at least once or twice a year.\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Send tailored campaigns with \"},{\"tag\":\"a\",\"href\":\"https://www.brevo.com/blog/email-list-segmentation/\",\"content\":[{\"tag\":\"strong\",\"content\":\"email list\"},{\"tag\":\"strong\",\"content\":\" segmentation\"}]},\". That way, you’re sure to send relevant content to your target audience.\"]},{\"tag\":\"li\",\"content\":[{\"tag\":\"strong\",\"content\":\"Run \"},{\"tag\":\"strong\",\"content\":\"A/B tests\"},\". Boost opens and clicks with \",{\"tag\":\"a\",\"href\":\"https://www.brevo.com/blog/email-subject-line-testing/\",\"content\":\"email subject l"])</script><script>self.__next_f.push([1,"ine testing\"},\". 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